Installable skillMIT

draft-landing — Landing Page Information Architecture

Use when asked to structure a landing page, design page layout for conversion, or plan landing page information architecture. Examples: "landing page structure for SaaS", "conversion-optimized layout"

BY jeremylongshoreUPDATED Oct 28, 2026
INTENDED FOR◈OpenClawInstall in a listed agent.

instructions.md

---
name: draft-landing
description: |
  Use when asked to structure a landing page, design page layout for conversion,
  or plan landing page information architecture. Examples: "landing page structure
  for SaaS", "conversion-optimized layout"
allowed-tools: Read, Bash, Glob, Grep
version: 0.6.6
author: tonone-ai <hello@tonone.ai>
license: MIT
---

# draft-landing — Landing Page Information Architecture

Follow the output format defined in docs/output-kit.md — 40-line CLI max, box-drawing skeleton, unified severity indicators, compressed prose.

## When to use

User needs a landing page structure, section order, or conversion-optimized layout. Product type is known or discoverable.

## Workflow

1. **Identify product type** from user request or project context
2. **Search landing page patterns:**
   ```bash
   python3 -m draft_agent.uiux search --domain landing --query "{product_type}" --limit 3
   ```
3. **Search product reasoning for audience + conversion context:**
   ```bash
   python3 -m draft_agent.uiux search --domain product --query "{product_type}" --limit 3
   ```
4. **Validate each section** against the "so what?" test — every section must earn its place
5. **Output** section order with CTA placement markers

## Output format

```
┌─ Landing Page IA — {product_type} ──────────────────────────────────┐
│ #  │ Section            │ Purpose                    │ CTA?          │
├────┼────────────────────┼────────────────────────────┼───────────────┤
│  1 │ {section_name}     │ {purpose}                  │ Primary CTA   │
│  2 │ {section_name}     │ {purpose}                  │ —             │
│  3 │ {section_name}     │ {purpose}                  │ Secondary CTA │
│  … │ …                  │ …                          │ …             │
└────┴────────────────────┴────────────────────────────┴───────────────┘

Conversion strategy: {strategy}
CTA copy guidance:   {cta_guidance}
```

## Anti-patterns

- Never skip the "so what?" test per section — if a section can't answer it, cut it
- Never add sections without a clear conversion purpose
- Never place the primary CTA below the fold on the first screen
- Never structure the page without knowing the primary audience and their job-to-be-done

## Delivery

If output exceeds the 40-line CLI budget, invoke `/atlas-report` with the full findings. The HTML report is the output. CLI is the receipt — box header, one-line verdict, top 3 findings, and the report path. Never dump analysis to CLI.
COMPATIBILITY & REFERENCES

Platform guidance

Imported from the listed AgentSkill.sh category. Complete supplied package files and notices are retained. Required external tools and credentials are not installed. No bundled code was executed during import. Individual agent task behavior has not been tested.