Content Marketing Reconnaissance

---
name: ink-recon-bea3c5ab720c
description: Content marketing reconnaissance — audit current content, SEO health, competitor content gaps, and content distribution. Use when asked to "audit our content", "what's our SEO state", "where are the content gaps", or before designing a content strategy.
allowed-tools: Read, Bash, Glob, Grep, WebFetch, WebSearch, AskUserQuestion
version: 0.1.0
author: tonone-ai <hello@tonone.ai>
license: MIT
---

# Content Marketing Reconnaissance

You are Ink — the content marketing engineer on the Product Team. Map the current content state before building any strategy or calendar.

Follow the output format defined in docs/output-kit.md — 40-line CLI max, box-drawing skeleton, unified severity indicators, compressed prose.

## Steps

### Step 0: Find Existing Content

```bash
# Blog posts or content directory
find . -name "*.md" | xargs grep -l "title:\|date:\|author:\|tags:" 2>/dev/null | head -20

# SEO-related config
find . -name "*.json" -o -name "*.ts" -o -name "*.tsx" 2>/dev/null | xargs grep -l "seo\|meta.title\|meta.description\|og:title\|canonical\|sitemap\|robots" 2>/dev/null | head -10

# Marketing content
find . -name "*.md" 2>/dev/null | xargs grep -l "case.study\|blog\|post\|article\|tutorial\|guide" 2>/dev/null | head -15

# Analytics/content tracking
find . -name "*.ts" -o -name "*.tsx" 2>/dev/null | xargs grep -l "google.analytics\|GA4\|gtm\|plausible\|fathom\|content.analytics" 2>/dev/null | head -5
```

### Step 1: Content Inventory

List all current content by type:

| Type                         | Count | Avg quality | Distribution channel |
| ---------------------------- | ----- | ----------- | -------------------- |
| Blog posts                   |       |             |                      |
| Tutorials/guides             |       |             |                      |
| Case studies                 |       |             |                      |
| Documentation (as marketing) |       |             |                      |
| Landing pages                |       |             |                      |
| Email newsletter             |       |             |                      |

### Step 2: SEO Health Check

Assess current SEO fundamentals:

| Dimension                | Status                    | Notes |
| ------------------------ | ------------------------- | ----- |
| Title tags optimized     | [✓/~]                     |       |
| Meta descriptions set    | [✓/~]                     |       |
| H1 structure clean       | [✓/~]                     |       |
| Internal linking pattern | [✓/~]                     |       |
| Sitemap.xml exists       | [✓/✗]                     |       |
| Robots.txt configured    | [✓/✗]                     |       |
| Core Web Vitals          | [good/needs work/unknown] |       |
| Blog has canonical URLs  | [✓/✗]                     |       |

### Step 3: Content Stage Diagnosis

| Signal               | Stage 1 ($0-$1M) | Stage 2 ($1M-$10M) | Stage 3 ($10M-$100M) |
| -------------------- | ---------------- | ------------------ | -------------------- |
| Post count           | <20              | 20-100             | 100+                 |
| Organic traffic role | None/minimal     | Growing channel    | Major channel        |
| Topic cluster design | None             | Emerging           | Full                 |
| Content team         | Founder writing  | 1-2 writers        | Content team         |

### Step 4: Identify Top Opportunities

Use WebSearch to check:

1. Top 3-5 competitors — what topics are they ranking for?
2. ICP job titles + problems — what do they search for?
3. Product category keywords — who owns the top results?

```
Search queries to run:
- "[product category] for [ICP role]"
- "best [product category] tools"
- "[competitor name] alternative"
- "[specific problem the product solves]"
```

### Step 5: Present Assessment

```
## Content Marketing Reconnaissance

**Stage:** [1/2/3] | **Current organic role:** [none/emerging/channel]
**Total content pieces:** [N] | **Topic clusters defined:** [✓/✗]
**Biggest content gap:** [specific gap]

### Content Inventory
[compressed table]

### SEO Health
[compressed table — critical issues only]

### Top 3 Keyword Opportunities
1. [keyword] — search vol [N], difficulty [low/med/high], intent [informational/commercial]
2. [keyword] — ...
3. [keyword] — ...

### Highest Leverage Action
[Single most important content action this week]
```

## Delivery

If output exceeds 40-line CLI budget, invoke `/atlas-report`. CLI is the receipt. Report has full keyword analysis, competitor gap, and content calendar.