Instantly Autoreply

---
name: instantly-autoreply
description: "\ud83e\udde0 The right skill, one API call. AI agent skills registry with token-efficient skill resolution. 5,000+ skills from 500+ top repos."
---

# Instantly Autoreply

## Purpose
Automatically generate and send intelligent replies to incoming emails from Instantly campaigns, using campaign-specific knowledge bases and web research.

## Inputs
The webhook receives this payload from Instantly (reply event):
- `timestamp`: ISO timestamp when the event occurred
- `event_type`: Type of event (e.g., "reply")
- `campaign_id`: UUID of the campaign
- `campaign_name`: Name of the campaign (format: "CAMPAIGN_ID | Campaign Name")
- `lead_email`: The prospect's email address
- `email_account`: The sending account (eaccount)
- `email_id`: UUID of the email to reply to (use as reply_to_uuid)
- `reply_subject`: Subject line of the incoming reply
- `reply_text`: Full plain text content of the incoming reply
- `reply_html`: Full HTML content of the incoming reply
- `reply_text_snippet`: Short preview of the reply content
- Additional lead data fields may be present

## Process

### Step 1: Parse Incoming Reply
The incoming email content is already in the payload:
- `reply_text` or `reply_html`: The full content of their reply
- `reply_subject`: Their subject line
Use this directly - no need to fetch.

### Step 2: Get Full Conversation History (Optional)
If more context is needed, call `instantly_get_emails` with the lead_email to retrieve prior emails (limit 10).

### Step 3: Extract Campaign ID
Parse the campaign_name to get the ID (everything before the "|"). Or use `campaign_id` directly if available.

### Step 4: Lookup Knowledge Base
Call `read_sheet` on spreadsheet `1QS7MYDm6RUTzzTWoMfX-0G9NzT5EoE2KiCE7iR1DBLM` to find the row where column "ID" matches the campaign ID. Extract:
- `Knowledge Base`: Campaign-specific context and talking points
- `Reply Examples`: Example replies to match tone

### Step 5: Skip if No Knowledge Base
If no knowledge base found for this campaign, skip processing and return empty.

### Step 6: Generate Reply
Using extended thinking, generate a reply following these rules:

**Role & Tone:**
- Write as the email_account (first person: 'I', 'we')
- Concise, confident, friendly, non-corporate, outcome-focused
- No em dashes (—), no over-explaining, no hype, no filler
- If followup: be light but persistent, illustrate value props

**Research (use web_search tool):**
- Research the sender and their company/clinic thoroughly
- Look up any products, tools, locations, acronyms you don't recognize
- Use research to tailor the reply (don't mention you searched)

**When to Return Empty (no reply):**
- If additional email would be needless (they confirmed call, logistics done)
- If explicitly negative: "DO NOT EMAIL", "UNSUBSCRIBE", "remove me from list"
- If no knowledge base found

**Output Format:**
- 3-8 sentences unless thread requires more
- HTML with `<br>` for line breaks, `<br><br>` between paragraphs
- No `<html>`, `<body>`, `<p>` tags
- Sign off with first name from email_account

### Step 7: Filter Empty Replies
If the generated reply is empty or just whitespace, do NOT send. Return success with `skipped: true`.

### Step 8: Send Reply
Call `instantly_send_reply` with:
- `eaccount`: The email_account from input
- `reply_to_uuid`: The email_id from input
- `subject`: The reply_subject from input
- `html_body`: The generated reply

## Output
Return:
- `status`: "success" or "error"
- `skipped`: true if reply was intentionally empty
- `reply_sent`: true if reply was actually sent
- `message_id`: ID from Instantly if sent

## Error Handling
- If Instantly API fails: Log error, return error status
- If knowledge base lookup fails: Skip this email (no KB = no reply)
- If AI generation fails: Log error, do not send partial reply

## Knowledge Base Sheet Structure
Spreadsheet ID: `1QS7MYDm6RUTzzTWoMfX-0G9NzT5EoE2KiCE7iR1DBLM`

| ID | Campaign Name | Knowledge Base | Reply Examples |
|----|---------------|----------------|----------------|
| abc123 | Dental Outreach | [context...] | [examples...] |