Use when structuring messaging hierarchy, hook banks, and CTA playbooks.
--- name: message-architecture description: Use when structuring messaging hierarchy, hook banks, and CTA playbooks. --- # Message Architecture Systems Skill ## When to Use - Creating new messaging for campaigns, features, or personas. - Auditing messaging consistency across channels. - Onboarding new writers or agencies. ## Framework 1. **Audience & Insight** – persona, pain, desired outcome. 2. **Promise** – primary value proposition + emotional appeal. 3. **Proof** – metrics, customer quotes, product differentiators. 4. **Hooks** – formulas mapped to channels. 5. **CTAs** – stage-specific calls to action + urgency modifiers. ## Templates - Message house diagram. - Hook bank sheet with formulas/examples. - CTA matrix (persona x funnel stage x CTA). ## Tips - Document banned phrases and compliance notes. - Keep proof points fresh; retire outdated metrics. - Pair with `voice-guidelines` skill to maintain tone consistency. ------ name: message-architecture description: Use when structuring messaging hierarchy, hook banks, and CTA playbooks. --- # Message Architecture Systems Skill ## When to Use - Creating new messaging for campaigns, features, or personas. - Auditing messaging consistency across channels. - Onboarding new writers or agencies. ## Framework 1. **Audience & Insight** – persona, pain, desired outcome. 2. **Promise** – primary value proposition + emotional appeal. 3. **Proof** – metrics, customer quotes, product differentiators. 4. **Hooks** – formulas mapped to channels. 5. **CTAs** – stage-specific calls to action + urgency modifiers. ## Templates - Message house diagram. - Hook bank sheet with formulas/examples. - CTA matrix (persona x funnel stage x CTA). ## Tips - Document banned phrases and compliance notes. - Keep proof points fresh; retire outdated metrics. - Pair with `voice-guidelines` skill to maintain tone consistency. ---
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