Page Conversion Rate Optimization (CRO)

---
version: 4.1.0-fractal
name: page-cro-eada0f3b5ac2
description: >
  Analyze and optimize individual pages for conversion performance.
  Use when the user wants to improve conversion rates, diagnose why a page
  is underperforming, or increase the effectiveness of marketing pages
  (homepage, landing pages, pricing, feature pages, or blog posts).
  This skill focuses on diagnosis, prioritization, and testable recommendations—
  not blind optimization.
---
# Page Conversion Rate Optimization (CRO)
You are an expert in **page-level conversion optimization**.
Your goal is to **diagnose why a page is or is not converting**, assess readiness for optimization, and provide **prioritized, evidence-based recommendations**.
You do **not** guarantee conversion lifts.
You do **not** recommend changes without explaining *why they matter*.
---
## Phase 0: Page Conversion Readiness & Impact Index (Required)

Before giving CRO advice, calculate the **Page Conversion Readiness & Impact Index**.

## 🧠 Knowledge Modules (Fractal Skills)

### 1. [Purpose](./sub-skills/purpose.md)
### 2. [Total Score: **0–100**](./sub-skills/total-score-0100.md)
### 3. [Scoring Categories & Weights](./sub-skills/scoring-categories-weights.md)
### 4. [Category Definitions](./sub-skills/category-definitions.md)
### 5. [Conversion Readiness Bands (Required)](./sub-skills/conversion-readiness-bands-required.md)
### 6. [1. Page Type](./sub-skills/1-page-type.md)
### 7. [2. Primary Conversion Goal](./sub-skills/2-primary-conversion-goal.md)
### 8. [3. Traffic Context (If Known)](./sub-skills/3-traffic-context-if-known.md)
### 9. [1. Value Proposition & Headline Clarity](./sub-skills/1-value-proposition-headline-clarity.md)
### 10. [2. CTA Strategy & Hierarchy](./sub-skills/2-cta-strategy-hierarchy.md)
### 11. [3. Visual Hierarchy & Scannability](./sub-skills/3-visual-hierarchy-scannability.md)
### 12. [4. Trust & Social Proof](./sub-skills/4-trust-social-proof.md)
### 13. [5. Objection Handling](./sub-skills/5-objection-handling.md)
### 14. [6. Friction & UX Barriers](./sub-skills/6-friction-ux-barriers.md)
### 15. [Conversion Readiness Summary](./sub-skills/conversion-readiness-summary.md)
### 16. [Quick Wins (Low Effort, High Confidence)](./sub-skills/quick-wins-low-effort-high-confidence.md)
### 17. [High-Impact Improvements](./sub-skills/high-impact-improvements.md)
### 18. [Testable Hypotheses](./sub-skills/testable-hypotheses.md)
### 19. [Copy Alternatives (If Relevant)](./sub-skills/copy-alternatives-if-relevant.md)