Use to craft executive-ready value narratives and ROI/TCO stories for
--- name: value-story-framework description: Use to craft executive-ready value narratives and ROI/TCO stories for enterprise pursuits. --- # Value Story Framework Skill ## When to Use - Translating discovery insights into quantified impact stories. - Preparing executive briefings or RFP narrative sections. - Aligning sellers, value engineers, and finance on assumptions. ## Framework 1. **Headline Impact** – state quantified outcome (savings, revenue, risk reduction) with time horizon. 2. **Driver Pillars** – break impact into 3-4 drivers with supporting data or benchmark references. 3. **Proof Layer** – attach customer stories, product metrics, or analyst stats per driver. 4. **Execution Plan** – outline phases, required resources, and success metrics. 5. **Decision Ask** – specify commitments, timeline, and next-step expectations. ## Templates - Value narrative deck outline (headline, drivers, proof, plan, ask). - ROI/TCO worksheet with inputs, assumptions, scenario toggles. - Executive one-pager layout for CXO readouts. ## Tips - Keep assumptions transparent; include sensitivity +/- ranges. - Mirror customer language from discovery to reinforce credibility. - Pair with `cxo-briefing-kit` to ensure outputs land with each stakeholder. ------ name: value-story-framework description: Use to craft executive-ready value narratives and ROI/TCO stories for enterprise pursuits. --- # Value Story Framework Skill ## When to Use - Translating discovery insights into quantified impact stories. - Preparing executive briefings or RFP narrative sections. - Aligning sellers, value engineers, and finance on assumptions. ## Framework 1. **Headline Impact** – state quantified outcome (savings, revenue, risk reduction) with time horizon. 2. **Driver Pillars** – break impact into 3-4 drivers with supporting data or benchmark references. 3. **Proof Layer** – attach customer stories, product metrics, or analyst stats per driver. 4. **Execution Plan** – outline phases, required resources, and success metrics. 5. **Decision Ask** – specify commitments, timeline, and next-step expectations. ## Templates - Value narrative deck outline (headline, drivers, proof, plan, ask). - ROI/TCO worksheet with inputs, assumptions, scenario toggles. - Executive one-pager layout for CXO readouts. ## Tips - Keep assumptions transparent; include sensitivity +/- ranges. - Mirror customer language from discovery to reinforce credibility. - Pair with `cxo-briefing-kit` to ensure outputs land with each stakeholder. ---
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