Use when enforcing brand tone, style, and localization rules across copy.
--- name: voice-guidelines description: Use when enforcing brand tone, style, and localization rules across copy. --- # Voice & Style Guidelines Skill ## When to Use - Reviewing copy for tone consistency. - Localizing copy for new regions or verticals. - Training new writers or agencies on brand standards. ## Framework 1. **Voice Pillars** – e.g., confident, empathetic, pragmatic (with examples). 2. **Tone Ladder** – how tone shifts by channel, funnel stage, or audience. 3. **Style Rules** – grammar, punctuation, casing, formatting, banned phrases. 4. **Accessibility** – reading level, inclusive language, jargon policy. 5. **Localization Notes** – regional terminology, regulatory statements, measurement units. ## Templates - Do/Don’t example library. - Localization matrix (region, language, required changes). - Voice feedback form (issue, recommendation, owner). ## Tips - Revisit guidelines quarterly; align with positioning updates. - Pair with `message-architecture` for consistent structure. - Track exceptions (e.g., partner co-branding) to avoid conflicting signals. ------ name: voice-guidelines description: Use when enforcing brand tone, style, and localization rules across copy. --- # Voice & Style Guidelines Skill ## When to Use - Reviewing copy for tone consistency. - Localizing copy for new regions or verticals. - Training new writers or agencies on brand standards. ## Framework 1. **Voice Pillars** – e.g., confident, empathetic, pragmatic (with examples). 2. **Tone Ladder** – how tone shifts by channel, funnel stage, or audience. 3. **Style Rules** – grammar, punctuation, casing, formatting, banned phrases. 4. **Accessibility** – reading level, inclusive language, jargon policy. 5. **Localization Notes** – regional terminology, regulatory statements, measurement units. ## Templates - Do/Don’t example library. - Localization matrix (region, language, required changes). - Voice feedback form (issue, recommendation, owner). ## Tips - Revisit guidelines quarterly; align with positioning updates. - Pair with `message-architecture` for consistent structure. - Track exceptions (e.g., partner co-branding) to avoid conflicting signals. ---
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