Find your landing page message
Connect a product’s value to a specific audience and write a clear first-screen message.
Use when producing research-heavy whitepapers or technical guides that require structured argumentation and data.
--- name: whitepapers-4d6d315e46f4 description: Use when producing research-heavy whitepapers or technical guides that require structured argumentation and data. --- # Whitepapers Skill ## When to Use - Deep-dives for regulated or technical buyers (finance, healthcare, energy). - Support ABM campaigns with detailed solution explainers. - Repurpose product research into demand-gen anchors. ## Framework 1. **Audience & Compliance** – confirm regulatory constraints, required disclaimers, reading level. 2. **Outline** – Executive summary, background, methodology, findings, recommendations, CTA. 3. **Research Layer** – cite third-party analysts, customer benchmarks, proprietary data. 4. **Design Considerations** – include charts, call-out boxes, and glossary; ensure accessibility. 5. **Peer Review** – involve product/legal SMEs for accuracy. ## Templates - Draft manuscript with references + citations. - Data appendix or methodology section. - Design brief with layout guidance. - Campaign kit (landing page copy, nurture email, social teasers). ## Tips - Maintain a citation log to accelerate compliance reviews. - Use modular sections so data refreshes don’t require full rewrites. - Pair launch with derivative assets (blogs, webinars) to extend shelf life. - Version-control legal-approved language for regulated industries. ------ name: whitepapers-4d6d315e46f4 description: Use when producing research-heavy whitepapers or technical guides that require structured argumentation and data. --- # Whitepapers Skill ## When to Use - Deep-dives for regulated or technical buyers (finance, healthcare, energy). - Support ABM campaigns with detailed solution explainers. - Repurpose product research into demand-gen anchors. ## Framework 1. **Audience & Compliance** – confirm regulatory constraints, required disclaimers, reading level. 2. **Outline** – Executive summary, background, methodology, findings, recommendations, CTA. 3. **Research Layer** – cite third-party analysts, customer benchmarks, proprietary data. 4. **Design Considerations** – include charts, call-out boxes, and glossary; ensure accessibility. 5. **Peer Review** – involve product/legal SMEs for accuracy. ## Templates - Draft manuscript with references + citations. - Data appendix or methodology section. - Design brief with layout guidance. - Campaign kit (landing page copy, nurture email, social teasers). ## Tips - Maintain a citation log to accelerate compliance reviews. - Use modular sections so data refreshes don’t require full rewrites. - Pair launch with derivative assets (blogs, webinars) to extend shelf life. - Version-control legal-approved language for regulated industries. ---
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