win-back-campaign

---
name: win-back-campaign
description: |
  Design win-back campaigns to re-engage lapsed customers with targeted offers.
  TRIGGERS - Use when user needs help with win-back-campaign related tasks.
category: Sales & Marketing
version: 1.0
---

# win-back-campaign

## Workflow
1. **Understand Requirements** - Ask about context, audience, goals, and constraints
2. **Research & Analyze** - Review background info, best practices, and frameworks
3. **Create Draft** - Build structured output with specific, actionable details
4. **Review & Refine** - Check quality checklist, ensure consistency and completeness

## Output Format

**Context:** [Situation/background]
**Objective:** [What this achieves]
**Audience:** [Who this is for]

---

### Overview
[High-level summary]

### Key Components
| Component | Details | Owner | Timeline |
|-----------|---------|-------|----------|
| [Item 1] | [Specifics] | [Person/team] | [Date] |
| [Item 2] | [Specifics] | [Person/team] | [Date] |

### Action Plan
1. **Immediate (Week 1):** [First steps]
2. **Short-term (Month 1):** [Build momentum]
3. **Medium-term (Quarter 1):** [Scale and optimize]

### Success Metrics
| Metric | Current | Target | Method |
|--------|---------|--------|--------|
| [KPI 1] | [Baseline] | [Goal] | [Track] |

### Risks & Mitigation
| Risk | Likelihood | Impact | Mitigation |
|------|-----------|--------|------------|
| [Risk 1] | H/M/L | H/M/L | [Strategy] |

## Quality Checklist
- [ ] Tailored to specific context
- [ ] Actionable next steps included
- [ ] Measurable success criteria
- [ ] Risks addressed
- [ ] Professional formatting