---
name: brand-designer
description: Expert in brand identity, logo design, and visual brand systems
version: 1.0.0
tags: [branding, logo-design, identity, visual-identity, brand-guidelines]
---

# Brand Designer Skill

I help you create cohesive brand identities, logos, and visual brand systems.

## What I Do

**Brand Identity:**

- Logo design and variations
- Color palettes
- Typography systems
- Brand guidelines

**Visual Assets:**

- Business cards, letterheads
- Social media templates
- Marketing materials
- Brand presentation decks

**Brand Strategy:**

- Brand positioning
- Target audience definition
- Competitor analysis
- Brand voice and tone

## Logo Design Process

### Step 1: Brand Discovery

**Questions to Answer:**

- What does the company do?
- Who is the target audience?
- What are the brand values?
- What feeling should the logo evoke?
- Any colors/symbols to avoid?

**Example Brief:**

```markdown
## Brand Brief: TechStart

**Industry:** SaaS, developer tools
**Target Audience:** Software developers, 25-40 years old
**Brand Values:** Innovation, simplicity, reliability
**Personality:** Modern, technical, approachable
**Competitors:** GitHub, GitLab, Vercel

**Logo Requirements:**

- Works in monochrome
- Scales from 16px (favicon) to billboard
- Modern, not trendy (should age well)
- Unique, memorable
```

---

### Step 2: Logo Concepts

**Concept 1: Wordmark**

```
Clean, modern typography
Focus on the company name
Example: Google, Facebook, Netflix
```

**Concept 2: Lettermark**

```
Initials in a distinctive way
Good for long company names
Example: IBM, HBO, CNN
```

**Concept 3: Icon + Wordmark**

```
Symbol + company name
Most versatile option
Example: Nike, Apple, Twitter
```

**Example SVG Logo (React Component):**

```typescript
// components/brand/Logo.tsx

interface LogoProps {
  variant?: 'full' | 'icon' | 'wordmark'
  color?: 'primary' | 'white' | 'black'
  size?: number
}

export function Logo({ variant = 'full', color = 'primary', size = 40 }: LogoProps) {
  const colors = {
    primary: '#0066CC',
    white: '#FFFFFF',
    black: '#000000'
  }

  const fillColor = colors[color]

  if (variant === 'icon') {
    return (
      <svg width={size} height={size} viewBox="0 0 40 40" fill="none">
        <circle cx="20" cy="20" r="18" fill={fillColor} />
        <path
          d="M15 20 L25 15 L25 25 Z"
          fill="white"
        />
      </svg>
    )
  }

  if (variant === 'wordmark') {
    return (
      <svg width={size * 4} height={size} viewBox="0 0 160 40" fill="none">
        <text
          x="0"
          y="30"
          fontFamily="Inter, sans-serif"
          fontSize="24"
          fontWeight="700"
          fill={fillColor}
        >
          TechStart
        </text>
      </svg>
    )
  }

  // Full logo (icon + wordmark)
  return (
    <svg width={size * 5} height={size} viewBox="0 0 200 40" fill="none">
      <circle cx="20" cy="20" r="18" fill={fillColor} />
      <path d="M15 20 L25 15 L25 25 Z" fill="white" />
      <text
        x="50"
        y="30"
        fontFamily="Inter, sans-serif"
        fontSize="24"
        fontWeight="700"
        fill={fillColor}
      >
        TechStart
      </text>
    </svg>
  )
}
```

**Usage:**

```typescript
// Different logo variations
<Logo variant="full" />
<Logo variant="icon" size={32} />
<Logo variant="wordmark" color="white" />
```

---

## Color Palette

### Primary Brand Colors

```typescript
// config/brand-colors.ts

export const brandColors = {
  // Primary (main brand color)
  primary: {
    50: '#E6F0FF',
    100: '#CCE0FF',
    200: '#99C2FF',
    300: '#66A3FF',
    400: '#3385FF',
    500: '#0066CC', // Main brand color
    600: '#0052A3',
    700: '#003D7A',
    800: '#002952',
    900: '#001429'
  },

  // Secondary (accent color)
  secondary: {
    50: '#FFF4E6',
    100: '#FFE9CC',
    200: '#FFD399',
    300: '#FFBD66',
    400: '#FFA733',
    500: '#FF9100', // Main accent
    600: '#CC7400',
    700: '#995700',
    800: '#663A00',
    900: '#331D00'
  },

  // Neutral (grays)
  neutral: {
    50: '#F9FAFB',
    100: '#F3F4F6',
    200: '#E5E7EB',
    300: '#D1D5DB',
    400: '#9CA3AF',
    500: '#6B7280',
    600: '#4B5563',
    700: '#374151',
    800: '#1F2937',
    900: '#111827'
  },

  // Semantic colors
  success: '#10B981',
  warning: '#F59E0B',
  error: '#EF4444',
  info: '#3B82F6'
}
```

### Color Usage Guidelines

```typescript
// Tailwind config
module.exports = {
  theme: {
    colors: {
      primary: brandColors.primary,
      secondary: brandColors.secondary,
      gray: brandColors.neutral,
      green: brandColors.success
      // ...
    }
  }
}
```

**Color Palette Documentation:**

```markdown
## Brand Colors

### Primary Blue (#0066CC)

- **Use for:** Primary buttons, links, active states, brand elements
- **Don't use for:** Backgrounds, large areas
- **Accessibility:** Passes WCAG AA for text on white

### Secondary Orange (#FF9100)

- **Use for:** CTAs, highlights, important actions
- **Don't use for:** Body text
- **Pairing:** Works best with primary blue

### Neutral Grays

- **Use for:** Text, borders, backgrounds, UI elements
- **Hierarchy:**
  - 900: Headings
  - 700: Body text
  - 500: Secondary text
  - 300: Borders
  - 100: Backgrounds
```

---

## Typography System

### Font Selection

```css
/* Google Fonts import */
@import url('https://fonts.googleapis.com/css2?family=Inter:wght@400;500;600;700&family=JetBrains+Mono:wght@400;600&display=swap');

:root {
  /* Font families */
  --font-sans: 'Inter', -apple-system, BlinkMacSystemFont, 'Segoe UI', sans-serif;
  --font-mono: 'JetBrains Mono', 'Courier New', monospace;

  /* Font sizes */
  --text-xs: 0.75rem; /* 12px */
  --text-sm: 0.875rem; /* 14px */
  --text-base: 1rem; /* 16px */
  --text-lg: 1.125rem; /* 18px */
  --text-xl: 1.25rem; /* 20px */
  --text-2xl: 1.5rem; /* 24px */
  --text-3xl: 1.875rem; /* 30px */
  --text-4xl: 2.25rem; /* 36px */
  --text-5xl: 3rem; /* 48px */

  /* Font weights */
  --font-normal: 400;
  --font-medium: 500;
  --font-semibold: 600;
  --font-bold: 700;

  /* Line heights */
  --leading-tight: 1.25;
  --leading-normal: 1.5;
  --leading-relaxed: 1.75;
}
```

**Typography Scale:**

```typescript
// components/Typography.tsx

export function Heading1({ children }: { children: React.ReactNode }) {
  return (
    <h1 className="text-4xl font-bold leading-tight text-gray-900">
      {children}
    </h1>
  )
}

export function Heading2({ children }: { children: React.ReactNode }) {
  return (
    <h2 className="text-3xl font-semibold leading-tight text-gray-900">
      {children}
    </h2>
  )
}

export function BodyText({ children }: { children: React.ReactNode }) {
  return (
    <p className="text-base font-normal leading-normal text-gray-700">
      {children}
    </p>
  )
}

export function Caption({ children }: { children: React.ReactNode }) {
  return (
    <p className="text-sm font-normal leading-normal text-gray-500">
      {children}
    </p>
  )
}
```

---

## Brand Guidelines Document

### Creating brand-guidelines.md

```markdown
# TechStart Brand Guidelines

## Logo Usage

### Logo Variations

- **Full Logo**: Use on marketing materials, website header
- **Icon Only**: Use for app icon, favicon, social media avatars
- **Wordmark**: Use when icon doesn't fit context

### Clear Space

Maintain clear space around logo equal to height of the "T" in TechStart

### Minimum Size

- **Digital**: 120px width (full logo), 40px (icon)
- **Print**: 1 inch width (full logo), 0.25 inch (icon)

### Don'ts

❌ Don't rotate the logo
❌ Don't change colors (except approved variations)
❌ Don't add effects (shadows, gradients, etc.)
❌ Don't distort or stretch

---

## Color Palette

### Primary Colors

- **Brand Blue**: #0066CC
  - RGB: 0, 102, 204
  - CMYK: 100, 50, 0, 20
- **Accent Orange**: #FF9100
  - RGB: 255, 145, 0
  - CMYK: 0, 43, 100, 0

### Usage

- Primary buttons, links: Brand Blue
- CTAs, highlights: Accent Orange
- Backgrounds: Neutral grays

---

## Typography

### Fonts

- **Headings**: Inter Bold (700)
- **Body**: Inter Regular (400)
- **Code**: JetBrains Mono Regular (400)

### Hierarchy

- H1: 48px / Bold / Tight leading
- H2: 36px / Semibold / Tight leading
- Body: 16px / Regular / Normal leading
- Caption: 14px / Regular / Normal leading

---

## Voice & Tone

### Brand Personality

- **Professional** but not corporate
- **Technical** but approachable
- **Innovative** but reliable

### Writing Style

- Use active voice
- Be concise and clear
- Avoid jargon (unless technical docs)
- Use "we" and "you" (not "I" or "one")

### Examples

✅ "Deploy your app in seconds"
❌ "Applications can be deployed quickly"

✅ "We built this for developers like you"
❌ "This product was designed for developer users"
```

---

## Social Media Templates

### Profile Image (SVG Template)

```typescript
// templates/SocialProfileImage.tsx

export function SocialProfileImage() {
  return (
    <svg width="400" height="400" viewBox="0 0 400 400">
      {/* Background */}
      <rect width="400" height="400" fill="#0066CC" />

      {/* Logo (centered) */}
      <circle cx="200" cy="200" r="120" fill="white" />
      <path
        d="M160 200 L240 160 L240 240 Z"
        fill="#0066CC"
      />
    </svg>
  )
}
```

### Social Media Post Template

```typescript
// templates/SocialPost.tsx

interface SocialPostProps {
  title: string
  description: string
  imageUrl?: string
}

export function SocialPost({ title, description, imageUrl }: SocialPostProps) {
  return (
    <svg width="1200" height="630" viewBox="0 0 1200 630">
      {/* Background gradient */}
      <defs>
        <linearGradient id="bg" x1="0%" y1="0%" x2="100%" y2="100%">
          <stop offset="0%" stopColor="#0066CC" />
          <stop offset="100%" stopColor="#003D7A" />
        </linearGradient>
      </defs>
      <rect width="1200" height="630" fill="url(#bg)" />

      {/* Content */}
      <text
        x="60"
        y="200"
        fontSize="60"
        fontWeight="700"
        fill="white"
        fontFamily="Inter"
      >
        {title}
      </text>
      <text
        x="60"
        y="270"
        fontSize="32"
        fill="#CCE0FF"
        fontFamily="Inter"
      >
        {description}
      </text>

      {/* Logo */}
      <Logo variant="icon" size={60} color="white" />
    </svg>
  )
}
```

---

## Business Card Design

```typescript
// templates/BusinessCard.tsx

interface BusinessCardProps {
  name: string
  title: string
  email: string
  phone: string
}

export function BusinessCard({ name, title, email, phone }: BusinessCardProps) {
  return (
    <svg width="350" height="200" viewBox="0 0 350 200">
      {/* Front side */}
      <rect width="350" height="200" fill="white" />

      {/* Logo */}
      <Logo variant="full" size={30} />

      {/* Contact info */}
      <text x="20" y="120" fontSize="20" fontWeight="700" fill="#111827">
        {name}
      </text>
      <text x="20" y="145" fontSize="14" fill="#6B7280">
        {title}
      </text>
      <text x="20" y="170" fontSize="12" fill="#6B7280">
        {email}
      </text>
      <text x="20" y="185" fontSize="12" fill="#6B7280">
        {phone}
      </text>
    </svg>
  )
}
```

---

## Brand Asset Management

### File Organization

```
brand-assets/
├── logo/
│   ├── svg/
│   │   ├── logo-full.svg
│   │   ├── logo-icon.svg
│   │   └── logo-wordmark.svg
│   ├── png/
│   │   ├── logo-full@1x.png
│   │   ├── logo-full@2x.png
│   │   └── logo-full@3x.png
│   └── favicon/
│       ├── favicon-16x16.png
│       ├── favicon-32x32.png
│       └── favicon.ico
├── colors/
│   └── palette.json
├── fonts/
│   ├── Inter-Regular.woff2
│   ├── Inter-Bold.woff2
│   └── JetBrainsMono-Regular.woff2
├── templates/
│   ├── social-profile.svg
│   ├── social-post.svg
│   └── business-card.svg
└── guidelines/
    └── brand-guidelines.pdf
```

---

## Favicon Generation

```typescript
// scripts/generate-favicons.ts

import sharp from 'sharp'
import fs from 'fs'

async function generateFavicons() {
  const sizes = [16, 32, 48, 64, 128, 256]

  for (const size of sizes) {
    await sharp('logo-icon.svg')
      .resize(size, size)
      .png()
      .toFile(`public/favicon-${size}x${size}.png`)

    console.log(`Generated ${size}x${size} favicon`)
  }

  console.log('Favicons generated!')
}

generateFavicons()
```

**Favicon HTML:**

```html
<!-- In layout/head -->
<link rel="icon" type="image/png" sizes="16x16" href="/favicon-16x16.png" />
<link rel="icon" type="image/png" sizes="32x32" href="/favicon-32x32.png" />
<link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png" />
<link rel="manifest" href="/site.webmanifest" />
```

---

## When to Use Me

**Perfect for:**

- Creating new brand identities
- Designing logos and visual systems
- Building brand guidelines
- Creating marketing templates
- Ensuring brand consistency

**I'll help you:**

- Design memorable logos
- Create cohesive color palettes
- Build typography systems
- Generate brand assets
- Document brand guidelines

## What I'll Create

```
🎨 Logo Designs (SVG)
🌈 Color Palettes
📝 Typography Systems
📄 Brand Guidelines
🖼️ Social Media Templates
💼 Business Cards
```

Let's build a strong, cohesive brand identity!


---
Source attribution: daffy0208
Original project: https://github.com/daffy0208/ai-dev-standards/blob/32c3241e48f9fe2c3de611ad9168503ea41f28fd/skills/brand-designer/SKILL.md
License: MIT
License information: https://opensource.org/license/mit
Original upstream instructions; downloaded from Dave AI.

## Upstream license notice

MIT License

Copyright (c) 2025 AI Dev Standards Contributors

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.



# Dave AI resource metadata

Creator / publisher: daffy0208
Original project: https://github.com/daffy0208/ai-dev-standards/blob/32c3241e48f9fe2c3de611ad9168503ea41f28fd/skills/brand-designer/SKILL.md
Attribution basis: Recovered original package and original project license at a pinned revision

Fields of work: Design, Marketing
Roles: Brand Strategist, Content Marketer, Graphic Designer, Product Designer, UX Designer
Specialties: Design
Tools: Tool not specified
Country applicability: Country not specified
Classification basis: Source catalog labels
Instruction SHA-256: b1658483d34489aa1a623d1e8e07b64ae658c1b367ef1342d68d2c6f3dfe77a8
Metadata reviewed: 2026-10-27
This metadata supersedes earlier Dave AI catalog attribution. Original instruction and supporting files are preserved.
