--- name: define-my-content-pillars description: "Find the three to five subjects someone can post about repeatedly, from what they have published and know first-hand. Use when someone asks what to post about or has run out of ideas." category: marketing risk: safe source: "https://github.com/prateeks367/voicemoat-skills/tree/7623a3effbee426554e8c5df55e77f3479fd0ec0/skills/define-my-content-pillars" source_repo: prateeks367/voicemoat-skills source_type: official date_added: "2026-10-04" license: MIT license_source: "https://github.com/prateeks367/voicemoat-skills/blob/7623a3effbee426554e8c5df55e77f3479fd0ec0/LICENSE" author: prateeks367 tags: [linkedin, twitter, content-strategy, personal-brand, social-media] tools: [claude, cursor, gemini, codex] --- # Define my content pillars Running out of ideas is almost never a shortage of ideas. It is a missing answer to "what am I the person for", so every post starts from nothing. Pillars fix that by making the question smaller. Not "what should I post today" but "which of my four subjects, and what about it". ## When to Use - Use when someone asks what they should post about on Twitter/X or LinkedIn. - Use when someone says they have run out of ideas. - Use when someone wants content pillars or themes. - Use when someone is starting an account and does not know where to aim. - Do not use it to plan dates or write posts. ## Step 1: gather the evidence, not the aspiration Ask for both, because they are usually different: - **Ten to fifteen posts they have already written**, ordinary ones. What they actually return to is more honest than what they think they write about. - **What they want to be known for**, in their own words. Then the question people skip: **who is reading, and what do they want?** A pillar nobody needs is a diary entry. If they have no posts yet, work from what they do for a living, what people ask them, and what they argue about. ## Step 2: cluster what is already there Group the posts by subject. Report the actual distribution, including the uncomfortable parts: they think they write about hiring and eleven of fifteen posts are about tooling. That gap is the most useful thing in this exercise. ## Step 3: test each candidate pillar against four questions A pillar earns its place only if all four hold: 1. **Can you write fifty posts about this?** If it runs out at five, it is a topic, not a pillar. 2. **Do you know something first-hand?** Not "have opinions about". Have done. 3. **Does the reader want it?** Interesting to you is not sufficient. 4. **Would someone else write it differently?** If your version is interchangeable with the generic version, it will read as filler. Say plainly which candidates fail and on which question. ## Step 4: land on three to five, and make them specific "Marketing" is not a pillar. "Why small teams should not run paid ads before they have organic proof" is. For each pillar give: - A one-line definition - The angle only this person can take - Five seed ideas, to prove the pillar has depth rather than asserting it - One thing it is not, to keep the edges sharp Three to five. Two is monotony, seven is no focus at all. ## Step 5: say what to drop The valuable half of this exercise is subtraction. Name the subjects they should stop posting about, and why: no first-hand knowledge, no audience interest, or indistinguishable from everyone else. ## Example ```text User: I have run out of things to post about. Here are fifteen of my LinkedIn posts. I want to be known for helping small teams hire. Agent: 1. Clusters the posts and reports the real split, for example that most of them are about tooling rather than hiring. 2. Tests each candidate pillar against the four questions and says which fail. 3. Returns three to five pillars, each with a one-line definition, the person's angle, five seed ideas and one thing it is not. 4. Names the subjects to stop posting about, and why. ``` ## Limitations - It does not plan dates or write the posts themselves. - Without the connector, it only sees the posts the person chose to paste, which skews toward the ones they liked. - It does not pick a pillar the person has no first-hand knowledge of. - **Optional connector.** The closing section describes a hosted VoiceMoat MCP connector. Nothing above needs it. It needs a paid VoiceMoat plan (Pro or Enterprise) and the user's own sign-in (OAuth, no API keys). When its tools are called, post text and account data are read from or sent to voicemoat.com. Without it, this skill makes no network calls. ## What changes when VoiceMoat is connected Step 2 is only as good as the fifteen posts someone chose to paste, and people paste the ones they liked, which quietly skews the whole thing. - `list_posts` and `get_post` supply the real history rather than a self-selected sample, including the posts they would not have shown you. - `get_analytics` and `list_posts` give the engagement behind each post, so once the posts are grouped a pillar can be tested against what the audience actually responded to instead of what the writer enjoyed writing. - `get_voice_insights` returns the vocabulary and patterns that recur across everything they have written, which often names a pillar they did not know they had. - `get_post_ideas` fills each agreed pillar with seeds in their own voice, so step 4 is generated rather than guessed. Once the pillars are set, the plan-my-week skill turns them into a dated calendar. VoiceMoat is at voicemoat.com. The connector needs the Pro or Enterprise plan. --- Source attribution: prateeks367/voicemoat-skills contributors, via Agentic Awesome Skills Original project: https://github.com/prateeks367/voicemoat-skills License: MIT + CC-BY-4.0 License information: https://creativecommons.org/licenses/by/4.0/ Original upstream instructions; downloaded from Dave AI. ## Upstream license notice MIT License Copyright (c) 2026 VoiceMoat Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions: The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE. # Dave AI resource metadata Creator / publisher: prateeks367/voicemoat-skills contributors, via Agentic Awesome Skills Original project: https://github.com/prateeks367/voicemoat-skills Attribution basis: Recorded upstream repository Fields of work: Marketing Roles: Social Media Manager Specialties: Specialty not specified Tools: Tool not specified Country applicability: Country not specified Classification basis: Dave AI task classification from package title, description, and declared metadata Instruction SHA-256: 181b74266dbe4dd5ddf56188c3e492ea346a1aa9586fa7a1e9484035eb9a7eac Metadata reviewed: 2026-10-27 This metadata supersedes earlier Dave AI catalog attribution. Original instruction and supporting files are preserved.