--- name: developer-churn description: When the user wants to understand, reduce, or recover from developer churn. Trigger phrases include "why developers leave," "churn rate," "win-back campaign," "at-risk users," "developer retention," "preventing churn," or "competitor switching." risk: critical source: https://github.com/jonathimer/devmarketing-skills/tree/main/skills/developer-churn source_repo: jonathimer/devmarketing-skills source_type: community date_added: 2026-07-01 license: MIT license_source: https://github.com/jonathimer/devmarketing-skills/blob/main/LICENSE --- # Developer Churn ## Detailed Guide Read [the detailed guide](references/detailed-guide.md) before executing this skill. It retains the complete procedure and reference material. Treat its safety, prerequisites, and validation requirements as mandatory. For focused work, load the relevant sections; for end-to-end work, read the guide completely. ## When to Use Use this skill when the user wants to understand, reduce, or recover from developer churn. Trigger phrases include "why developers leave," "churn rate," "win-back campaign," "at-risk users," "developer retention," "preventing churn," or "competitor switching.". This skill helps you understand why developers leave, identify at-risk users before they churn, and win back those who've already left. No guilt trips or desperate discounts — just honest understanding and genuine value. --- ## Data and action boundaries Use only authorized, minimized customer data. Keep identifiers out of reports, honor retention and opt-outs, and do not infer a person's intent from a health score. Draft campaigns locally; sending outreach, enrolling users, offering credits or changing billing needs explicit user authority and actual offer terms. Named vendors are examples, not verified current capabilities. ## Limitations - Use this skill only when the task clearly matches its upstream source and local project context. - Verify commands, generated code, dependencies, credentials, and external service behavior before applying changes. - Do not treat examples as a substitute for environment-specific tests, security review, or user approval for destructive or costly actions. --- Source attribution: jonathimer/devmarketing-skills contributors, via Agentic Awesome Skills Original project: https://github.com/jonathimer/devmarketing-skills License: MIT + CC-BY-4.0 License information: https://creativecommons.org/licenses/by/4.0/ Original upstream instructions; downloaded from Dave AI. ## Upstream license notice MIT License Copyright (c) 2026 Jonathan Reimer Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions: The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE. # Dave AI resource metadata Creator / publisher: jonathimer/devmarketing-skills contributors, via Agentic Awesome Skills Original project: https://github.com/jonathimer/devmarketing-skills Attribution basis: Recorded upstream repository Fields of work: Sales Roles: Customer Success Manager Specialties: Specialty not specified Tools: Tool not specified Country applicability: Country not specified Classification basis: Dave AI task classification from package title, description, and declared metadata Instruction SHA-256: 77c2df5c89b123d325c07466822d14e03490f74316f057231fb167ed5a9d4b24 Metadata reviewed: 2026-10-27 This metadata supersedes earlier Dave AI catalog attribution. Original instruction and supporting files are preserved.