---
name: domain-ecommerce-product-catalog-11835db61eab
description: |
  Product catalog design for e-commerce: headless platforms (Shopify, Medusa, Saleor, commercetools,
  Vendure), PIM integration (Akeneo, Pimcore, Salsify), data modeling (products, variants, attributes,
  categories, collections), GS1/GTIN barcodes, configurable/bundled products, dynamic pricing,
  reviews and ratings (Bazaarvoice, Yotpo), feed syndication (Google Shopping, Facebook Catalog),
  schema.org Product markup, tax calculation (Avalara, TaxJar), multi-language/localization,
  catalog search indexing, and image/media management.
allowed-tools: Read, Grep, Glob, Bash
---

# Product Catalog

## When to use
- Designing product and variant data models (EAV, JSON attributes, option combinations)
- Integrating or evaluating headless commerce catalog APIs (Shopify, Saleor, commercetools, Vendure, Medusa)
- Connecting a PIM system (Akeneo, Pimcore, Salsify) as master product data source
- Building a pricing engine with dynamic rules, customer groups, or B2B contract pricing
- Implementing or replacing product reviews and ratings (Bazaarvoice, Yotpo, or custom)
- Generating and maintaining product feeds for Google Shopping, Meta Catalog, or Amazon
- Adding schema.org markup, localizing catalog content, or optimizing product image delivery

## Core principles
1. **Product and variant are separate entities** — shared data on product, purchasable specifics (SKU, price, stock) on variant
2. **PIM is master, commerce platform is transactional** — sync PIM → platform; never let the platform own the canonical product record
3. **Dynamic pricing needs floors and ceilings** — algorithmic rules without bounds will eventually misprice at 3 AM on a holiday
4. **Feed freshness directly impacts ad spend ROI** — stale price or stock in Google Shopping burns budget on unavailable products
5. **Schema.org data must match visible page content** — mismatches trigger manual Google reviews and rich result loss

## Reference Files
- `references/data-modeling-platforms.md` — product/variant/attribute/category modeling, GS1/GTIN standards, Shopify/Medusa/Saleor/commercetools/Vendure catalog capabilities
- `references/pim-pricing-reviews.md` — Akeneo, Pimcore, Salsify integration patterns; pricing engine types and dynamic pricing rules; Bazaarvoice, Yotpo, and custom reviews implementation
- `references/feeds-seo-localization-media.md` — Google Shopping, Meta Catalog, Amazon feed specs and architecture; schema.org Product markup; multi-language localization; search indexing; image/media management


---
Source attribution: rnavarych
Original project: https://github.com/rnavarych/alpha-engineer/blob/c5b74102c7fd584af3d344ba7c331a7bbec3c729/plugins/domains/domain-ecommerce/skills/product-catalog/SKILL.md
License: MIT
License information: https://opensource.org/license/mit
Original upstream instructions; downloaded from Dave AI.

## Upstream license notice

MIT License

Copyright (c) 2026 Raman Navarych

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.



# Dave AI resource metadata

Creator / publisher: rnavarych
Original project: https://github.com/rnavarych/alpha-engineer/blob/c5b74102c7fd584af3d344ba7c331a7bbec3c729/plugins/domains/domain-ecommerce/skills/product-catalog/SKILL.md
Attribution basis: Source repository record

Fields of work: Marketing
Roles: Content Marketer, Growth Marketer, Marketing Analyst, Product Marketer, SEO Specialist
Specialties: Specialty not specified
Tools: Akeneo, Avalara, Bazaarvoice, Commercetools, Medusa, Pimcore, Saleor, Salsify, Shopify, Taxjar, Vendure, Yotpo
Country applicability: Country not specified
Classification basis: Source catalog labels
Instruction SHA-256: fccc9b985d4389b0376b7ff6e15238dc0c65d6d7eef15918b31591f277c32955