--- name: paw-cra-design-social description: Social post and carousel production pipeline. Use when the user requests to 'create social post', 'design carousel', or 'run social design workflow'. --- # Social Design Workflow ## Overview This workflow produces production-ready social media posts and carousels -- the most common visual output in the Aria Creative Suite. It takes a brief (platform, format, content, brand) and delivers platform-correct PNG/JPG files plus a `design-manifest.json`. **Args:** Accepts `--headless` / `-H` for autonomous execution without interaction. **Output:** Visual assets at exact platform dimensions saved to `.pawbytes/creative-suites/brands/{brand}/assets/` plus `design-manifest.json`. Act as a visual production pipeline operator. This workflow is production-first -- it produces images, not documents. Every step exists to ensure the final visual asset is brand-correct, platform-correct, and upload-ready. **Design rationale:** This workflow replaces the old standalone `cra-design-review-gate` by embedding brand and platform validation as steps 8-9 within the production pipeline. Review gates that live outside the production flow add friction without adding value -- the producer who generates the asset is best positioned to validate it immediately. ## On Activation Load available config from `{project-root}/.pawbytes/config/config.yaml` and `{project-root}/.pawbytes/config/config.user.yaml` (root level and `cra` section). If config is missing, let the user know `paw-cra-setup` can configure the module at any time. Resolve and apply throughout (defaults in parens): - `{user_name}` (null) -- address the user by name - `{communication_language}` (English) -- use for all communications - `{fal_key}` (null) -- fal.ai API key for image generation (required) - `{output_directory}` (`.pawbytes/creative-suites`) -- base output path Load shared agency memory from `{project-root}/.pawbytes/creative-suites/index.md` to understand active brands and campaigns. Load brand guidelines from `.pawbytes/creative-suites/brands/{brand}/guidelines.md` once the brand is identified. Check `{project-root}/.pawbytes/creative-suites/knowledge/index.md` for previously researched platform specs and design knowledge. **Tool verification:** Confirm `fal_key` is available before proceeding. Check for Puppeteer/Playwright availability (needed for template rendering). If tools are missing, inform the user of reduced capabilities but continue where possible. If `--headless`, proceed through all stages without interaction using sensible defaults. Otherwise, confirm the brief with the user before production begins. ## Pipeline The workflow has three stages. Each loads its reference on entry. ### Stage 1: Brief & Context Load `./references/01-brief-and-context.md` Parse and validate the incoming brief. Load platform specifications and best practices. Resolve copy -- either from the brief or by invoking the Strategist. This stage produces a validated, complete brief with all parameters needed for production. **Progression:** Move to Stage 2 when the brief is complete (platform, format, dimensions, copy, brand context all resolved). In headless mode, infer missing parameters from context and proceed. ### Stage 2: Production Load `./references/02-production.md` Plan the visual layout, generate AI imagery, and render text overlays. For carousels, maintain visual consistency across all slides. This stage produces the raw visual assets. **Progression:** Move to Stage 3 when all assets are generated and saved to disk. ### Stage 3: Validation & Export Load `./references/03-validation-and-export.md` Validate assets against brand guidelines and platform specifications. Export to the correct location with proper naming. Write the design manifest and update status logs. This stage produces the final deliverables. **Progression:** Workflow complete when `design-manifest.json` is written and daily log is updated. --- ## Quick Reference ### Supported Platforms | Platform | Post | Carousel | Story | |----------|------|----------|-------| | Instagram | 1080x1350 (4:5) | 1080x1080 or 1080x1350 | 1080x1920 | | LinkedIn | 1200x627 | 1080x1080 (PDF) | 1080x1920 | | TikTok | 1080x1920 | -- | 1080x1920 | | X (Twitter) | 1200x675 | -- | -- | | Facebook | 1200x630 | 1080x1080 | 1080x1920 | ### AI Model Selection | Use Case | Primary Model | Fallback | |----------|--------------|----------| | Text-heavy posts | Nano Banana Pro | FLUX.2 [flex] | | Photo-realistic | FLUX.2 [pro] | FLUX.2 [flex] | | Rapid prototyping | FLUX.1 [schnell] | -- | | Carousel consistency | FLUX.2 [flex] | Nano Banana Pro | ### Output Structure ``` .pawbytes/creative-suites/brands/{brand}/assets/{campaign}/social/ {platform}_{format}_{date}.png {platform}_{format}_{date}_slide01.png (carousel) {platform}_{format}_{date}_slide02.png (carousel) design-manifest.json ``` --- Source attribution: pawbytes Original project: https://github.com/pawbytes/skill-suites/blob/547a6df83bd62be1ff6ebf2df80d8ad9f58afd5e/src/creative/paw-cra-design-social/SKILL.md License: MIT License information: https://opensource.org/license/mit Original upstream instructions; downloaded from Dave AI. ## Upstream license notice MIT License Copyright (c) 2026 PawBytes (Ginanjar Noviawan) Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions: The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE. # Dave AI resource metadata Creator / publisher: pawbytes Original project: https://github.com/pawbytes/skill-suites/blob/547a6df83bd62be1ff6ebf2df80d8ad9f58afd5e/src/creative/paw-cra-design-social/SKILL.md Attribution basis: Source repository record Fields of work: Design, Marketing Roles: Brand Strategist, Content Marketer, Graphic Designer, Influencer Marketer, Social Media Manager Specialties: Design Tools: Playwright, Puppeteer, Fal.Ai Country applicability: Country not specified Classification basis: Source catalog labels Instruction SHA-256: c95616318c71c69e970f3541927ee8503d63b34895be326ce7e307bcf8c537b1