---
name: seo-fundamentals-aee1221deead
description: SEO fundamentals, E-E-A-T, Core Web Vitals, and Google algorithm principles.
allowed-tools: Read, Glob, Grep
---

# SEO Fundamentals

> Principles for search engine visibility.

---

## 1. E-E-A-T Framework

| Principle             | Signals                                   |
| --------------------- | ----------------------------------------- |
| **Experience**        | First-hand knowledge, real examples       |
| **Expertise**         | Credentials, depth of knowledge           |
| **Authoritativeness** | Backlinks, mentions, industry recognition |
| **Trustworthiness**   | HTTPS, transparency, accurate info        |

---

## 2. Core Web Vitals

| Metric  | Target  | Measures            |
| ------- | ------- | ------------------- |
| **LCP** | < 2.5s  | Loading performance |
| **INP** | < 200ms | Interactivity       |
| **CLS** | < 0.1   | Visual stability    |

---

## 3. Technical SEO Principles

### Site Structure

| Element        | Purpose            |
| -------------- | ------------------ |
| XML sitemap    | Help crawling      |
| robots.txt     | Control access     |
| Canonical tags | Prevent duplicates |
| HTTPS          | Security signal    |

### Performance

| Factor          | Impact         |
| --------------- | -------------- |
| Page speed      | Core Web Vital |
| Mobile-friendly | Ranking factor |
| Clean URLs      | Crawlability   |

---

## 4. Content SEO Principles

### Page Elements

| Element          | Best Practice              |
| ---------------- | -------------------------- |
| Title tag        | 50-60 chars, keyword front |
| Meta description | 150-160 chars, compelling  |
| H1               | One per page, main keyword |
| H2-H6            | Logical hierarchy          |
| Alt text         | Descriptive, not stuffed   |

### Content Quality

| Factor      | Importance             |
| ----------- | ---------------------- |
| Depth       | Comprehensive coverage |
| Freshness   | Regular updates        |
| Uniqueness  | Original value         |
| Readability | Clear writing          |

---

## 5. Schema Markup Types

| Type           | Use              |
| -------------- | ---------------- |
| Article        | Blog posts, news |
| Organization   | Company info     |
| Person         | Author profiles  |
| FAQPage        | Q&A content      |
| Product        | E-commerce       |
| Review         | Ratings          |
| BreadcrumbList | Navigation       |

---

## 6. AI Content Guidelines

### What Google Looks For

| ✅ Do                 | ❌ Don't               |
| --------------------- | ---------------------- |
| AI draft + human edit | Publish raw AI content |
| Add original insights | Copy without value     |
| Expert review         | Skip fact-checking     |
| Follow E-E-A-T        | Keyword stuffing       |

---

## 7. Ranking Factors (Prioritized)

| Priority | Factor                            |
| -------- | --------------------------------- |
| 1        | Quality, relevant content         |
| 2        | Backlinks from authority sites    |
| 3        | Page experience (Core Web Vitals) |
| 4        | Mobile optimization               |
| 5        | Technical SEO fundamentals        |

---

## 8. Measurement

| Metric          | Tool                   |
| --------------- | ---------------------- |
| Rankings        | Search Console, Ahrefs |
| Traffic         | Analytics              |
| Core Web Vitals | PageSpeed Insights     |
| Indexing        | Search Console         |
| Backlinks       | Ahrefs, Semrush        |

---

> **Remember:** SEO is a long-term game. Quality content + technical excellence + patience = results.


---
Source attribution: Ab-aswini
Original project: https://github.com/Ab-aswini/Agent-kit-P1/blob/16ae07362b19abdfca76a3c20a7e34bb40dbadff/.agent-os/skills/seo-fundamentals/SKILL.md
License: MIT
License information: https://opensource.org/license/mit
Original upstream instructions; downloaded from Dave AI.

## Upstream license notice

MIT License

Copyright (c) 2025 Ab-aswini

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.



# Dave AI resource metadata

Creator / publisher: Ab-aswini
Original project: https://github.com/Ab-aswini/Agent-kit-P1/blob/16ae07362b19abdfca76a3c20a7e34bb40dbadff/.agent-os/skills/seo-fundamentals/SKILL.md
Attribution basis: Source repository record

Fields of work: Marketing
Roles: Content Marketer, Marketing Analyst, SEO Specialist
Specialties: Specialty not specified
Tools: Ahrefs, Google Analytics, SEMrush
Country applicability: Country not specified
Classification basis: Source catalog labels
Instruction SHA-256: 112e89e6f51b23982488e496541524a6e38d8658dd082b79ac3956994401db8e