---
name: sequence-load
description: "Find leads matching criteria and bulk-add them to an Apollo outreach sequence. Handles enrichment, contact creation, deduplication, and enrollment in one flow."
user-invocable: true
argument-hint: "[targeting criteria + sequence name]"
---

# Sequence Load

Find, enrich, and load contacts into an outreach sequence — end to end. The user provides targeting criteria and a sequence name via "$ARGUMENTS".

## Examples

- `/apollo:sequence-load add 20 VP Sales at SaaS companies to my "Q1 Outbound" sequence`
- `/apollo:sequence-load SDR managers at fintech startups → Cold Outreach v2`
- `/apollo:sequence-load list sequences` (shows all available sequences)
- `/apollo:sequence-load directors of engineering, 500+ employees, US → Demo Follow-up`
- `/apollo:sequence-load reload 15 more leads into "Enterprise Pipeline"`

## Step 1 — Parse Input

From "$ARGUMENTS", extract:

**Targeting criteria:**
- Job titles → `person_titles`
- Seniority levels → `person_seniorities`
- Industry keywords → `q_organization_keyword_tags`
- Company size → `organization_num_employees_ranges`
- Locations → `person_locations` or `organization_locations`

**Sequence info:**
- Sequence name (text after "to", "into", or "→")
- Volume — how many contacts to add (default: 10 if not specified)

If the user just says "list sequences", skip to Step 2 and show all available sequences.

## Step 2 — Find the Sequence

Use `mcp__claude_ai_Apollo_MCP__apollo_emailer_campaigns_search` to find the target sequence:
- Set `q_name` to the sequence name from input

If no match or multiple matches:
- Show all available sequences in a table: | Name | ID | Status |
- Ask the user to pick one

## Step 3 — Get Email Account

Use `mcp__claude_ai_Apollo_MCP__apollo_email_accounts_index` to list linked email accounts.

- If one account → use automatically
- If multiple → show them and ask which to send from

## Step 4 — Find Matching People

Use `mcp__claude_ai_Apollo_MCP__apollo_mixed_people_api_search` with the targeting criteria.
- Set `per_page` to the requested volume (or 10 by default)

Present the candidates in a preview table:

| # | Name | Title | Company | Location |
|---|---|---|---|---|

Ask: **"Add these [N] contacts to [Sequence Name]? This will consume [N] Apollo credits for enrichment."**

Wait for confirmation before proceeding.

## Step 5 — Enrich and Create Contacts

For each approved lead:

1. **Enrich** — Use `mcp__claude_ai_Apollo_MCP__apollo_people_bulk_match` (batch up to 10 per call) with:
   - `first_name`, `last_name`, `domain` for each person
   - `reveal_personal_emails` set to `true`

2. **Create contacts** — For each enriched person, use `mcp__claude_ai_Apollo_MCP__apollo_contacts_create` with:
   - `first_name`, `last_name`, `email`, `title`, `organization_name`
   - `direct_phone` or `mobile_phone` if available
   - `run_dedupe` set to `true`

Collect all created contact IDs.

## Step 6 — Add to Sequence

Use `mcp__claude_ai_Apollo_MCP__apollo_emailer_campaigns_add_contact_ids` with:
- `id`: the sequence ID
- `emailer_campaign_id`: same sequence ID
- `contact_ids`: array of created contact IDs
- `send_email_from_email_account_id`: the chosen email account ID
- `sequence_active_in_other_campaigns`: `false` (safe default)

## Step 7 — Confirm Enrollment

Show a summary:

---

**Sequence loaded successfully**

| Field | Value |
|---|---|
| Sequence | [Name] |
| Contacts added | [count] |
| Sending from | [email address] |
| Credits used | [count] |

**Contacts enrolled:**

| Name | Title | Company | Email |
|---|---|---|---|

---

## Step 8 — Offer Next Actions

Ask the user:

1. **Load more** — Find and add another batch of leads
2. **Review sequence** — Show sequence details and all enrolled contacts
3. **Remove a contact** — Use `mcp__claude_ai_Apollo_MCP__apollo_emailer_campaigns_remove_or_stop_contact_ids` to remove specific contacts
4. **Pause a contact** — Re-add with `status: "paused"` and an `auto_unpause_at` date


---
Source attribution: anthropics
Original project: https://github.com/anthropics/knowledge-work-plugins/blob/c75fda00ff0e41c8ee331ae312c8a07f1967653b/partner-built/apollo/skills/sequence-load/SKILL.md
License: MIT
License information: https://opensource.org/license/mit
Original upstream instructions; downloaded from Dave AI.

## Upstream license notice

MIT License

Copyright (c) 2025 Apollo.io

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.



# Dave AI resource metadata

Creator / publisher: anthropics
Original project: https://github.com/anthropics/knowledge-work-plugins/blob/c75fda00ff0e41c8ee331ae312c8a07f1967653b/partner-built/apollo/skills/sequence-load/SKILL.md
Attribution basis: Source repository record

Fields of work: Marketing, Sales
Roles: Advertising Specialist, Email Marketer, Growth Marketer, Influencer Marketer, Sales Development Rep (SDR)
Specialties: API
Tools: Apollo
Country applicability: Country not specified
Classification basis: Source catalog labels
Instruction SHA-256: a536c7d818bc8bd42df0d1e116270b51ffcfc12be7472f2eb48a46e2aab5a5c6