---
name: social-listening-pr-9e822c77e6c8
description: Social media monitoring and conversation analysis for PR intelligence
allowed-tools:
  - Read
  - Write
  - Glob
  - Grep
  - Bash
  - WebFetch
metadata:
  specialization: public-relations
  domain: business
  category: Reputation Monitoring
  skill-id: SK-002
  dependencies:
    - Sprinklr API
    - Talkwalker API
    - Native social APIs
graph:
  domains: [domain:public-relations]
  skillAreas: [skill-area:digital-marketing-analytics, skill-area:community-management, skill-area:brand-positioning]
  roles: [role:marketing-strategist, role:content-strategist, role:data-analyst]
---

# Social Listening Skill

## Overview

The Social Listening skill provides comprehensive social media monitoring and conversation analysis capabilities for PR intelligence. This skill enables real-time awareness of brand conversations, crisis signal detection, and social sentiment tracking across all major platforms.

## Capabilities

### Platform Monitoring
- Sprinklr social listening integration
- Talkwalker conversation analysis
- Platform-specific monitoring (Twitter/X, LinkedIn, Reddit, Facebook, Instagram)
- Forum and community monitoring
- Review site tracking

### Alert Configuration
- Mention alert configuration
- Hashtag and keyword tracking
- Influencer conversation monitoring
- Crisis signal detection
- Viral content detection

### Conversation Analysis
- Community conversation clustering
- Topic extraction and trending
- Conversation volume tracking
- Geographic analysis
- Demographic insights

### Sentiment Analysis
- Social sentiment analysis
- Platform-specific sentiment
- Emotion detection
- Sentiment trend tracking
- Comparative benchmarking

### Influencer Intelligence
- Influencer identification
- Engagement tracking
- Sentiment by influencer
- Amplification analysis
- Relationship mapping

## Usage

### Social Listening Configuration
```javascript
const socialListeningConfig = {
  platforms: ['twitter', 'linkedin', 'reddit', 'facebook', 'instagram'],
  monitoring: {
    brandTerms: ['@CompanyHandle', '#CompanyHashtag', 'Company Name'],
    products: ['Product1', 'Product2'],
    executives: ['CEO Name', '@CEOHandle'],
    competitors: ['@Competitor1', '@Competitor2'],
    industry: ['#IndustryTerm', 'Industry Topic']
  },
  alerts: {
    crisisKeywords: {
      terms: ['lawsuit', 'scandal', 'breach', 'layoffs'],
      threshold: 5,
      window: '1h',
      immediate: true
    },
    viralContent: {
      engagementThreshold: 1000,
      velocityThreshold: 100,
      immediate: true
    },
    influencerMention: {
      followerThreshold: 50000,
      immediate: true
    },
    sentimentShift: {
      changeThreshold: -20,
      immediate: true
    }
  },
  reporting: {
    realtime: ['crisis-dashboard'],
    daily: ['mention-summary', 'sentiment-report'],
    weekly: ['influencer-report', 'trending-topics']
  }
};
```

### Conversation Analysis
```javascript
const conversationAnalysis = {
  period: 'weekly',
  summary: {
    totalMentions: 3450,
    uniqueAuthors: 2890,
    engagements: 45000,
    potentialReach: 12000000
  },
  platformBreakdown: {
    twitter: { mentions: 1800, sentiment: 0.65 },
    linkedin: { mentions: 450, sentiment: 0.78 },
    reddit: { mentions: 200, sentiment: 0.45 },
    instagram: { mentions: 700, sentiment: 0.72 },
    facebook: { mentions: 300, sentiment: 0.58 }
  },
  topicsIdentified: [
    { topic: 'Product Launch', volume: 800, sentiment: 0.82 },
    { topic: 'Customer Service', volume: 450, sentiment: 0.35 },
    { topic: 'Industry News', volume: 320, sentiment: 0.60 }
  ],
  influencerActivity: [
    { handle: '@TechInfluencer', followers: 250000, mentions: 3, sentiment: 'positive' },
    { handle: '@IndustryAnalyst', followers: 150000, mentions: 2, sentiment: 'neutral' }
  ]
};
```

## Process Integration

This skill integrates with the following PR processes:

| Process | Integration Points |
|---------|-------------------|
| reputation-monitoring.js | Social channel tracking |
| reputation-risk-identification.js | Crisis signal detection |
| crisis-response-execution.js | Real-time monitoring |
| social-listening-pr.js | Full workflow support |

## Best Practices

1. **Multi-Platform Coverage**: Monitor all platforms where your audience engages
2. **Crisis Keywords**: Maintain updated crisis keyword lists
3. **Influencer Tracking**: Identify and track key voices proactively
4. **Context Matters**: Review mentions in context before escalating
5. **Response Speed**: Have protocols for rapid response to issues
6. **Competitive Intelligence**: Track competitor social activity

## Metrics and KPIs

| Metric | Description | Target |
|--------|-------------|--------|
| Social Mentions | Total brand mentions | Growing trend |
| Social Sentiment | Average sentiment score | >65% positive |
| Response Time | Time to respond to issues | <1 hour |
| Influencer Engagement | Positive influencer mentions | Increasing |
| Crisis Detection | Time to detect issues | <15 minutes |

## Related Skills

- SK-001: Media Monitoring (traditional media)
- SK-006: Reputation Intelligence (reputation tracking)
- SK-015: Employee Advocacy (employee social)


---
Source attribution: a5c-ai
Original project: https://github.com/a5c-ai/babysitter
License: MIT
License information: https://opensource.org/license/mit
Original upstream instructions; downloaded from Dave AI.

## Upstream license notice

MIT License

Copyright (c) 2026 Gabriel Moreira

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.



# Dave AI resource metadata

Creator / publisher: a5c-ai
Original project: https://github.com/a5c-ai/babysitter
Attribution basis: Upstream repository explicitly recorded in package mirror path

Fields of work: Marketing
Roles: Marketing Analyst, PR & Communications, Social Media Manager
Specialties: API
Tools: Sprinklr Api, Native Social Apis, Talkwalker Api
Country applicability: Country not specified
Classification basis: Source catalog labels
Instruction SHA-256: 80debafd8a3216ebe065ca2857436f26a1de636df335eb2a65755a6f1501ba76