---
name: social-media-management
description: Cross-platform social media operations and analytics
allowed-tools:
  - Read
  - Write
  - Glob
  - Grep
  - Bash
  - WebFetch
metadata:
  specialization: marketing
  domain: business
  category: Digital Marketing
  skill-id: SK-009
  dependencies:
    - Sprout Social API
    - Hootsuite API
    - Native platform APIs
graph:
  domains: [domain:marketing]
  skillAreas: [skill-area:brand-strategy, skill-area:brand-positioning, skill-area:content-marketing]
  workflows: [workflow:brand-campaign-launch]
  roles: [role:marketing-manager, role:marketing-strategist, role:brand-manager]
---

# Social Media Management Skill

## Overview

The Social Media Management skill provides cross-platform social media operations and analytics capabilities. This skill enables efficient social content scheduling, community management, and social performance analytics.

## Capabilities

### Content Publishing
- Sprout Social integration
- Hootsuite scheduling
- Buffer publishing
- Native platform posting
- Multi-platform coordination

### Content Management
- Content scheduling and publishing
- Content calendar management
- Asset library management
- Approval workflows
- Team collaboration

### Community Management
- Engagement monitoring
- Comment and message management
- Community response workflows
- Escalation protocols
- Sentiment tracking

### Analytics
- Social analytics aggregation
- Cross-platform reporting
- Engagement analytics
- Best time to post analysis
- Hashtag research

## Usage

### Social Management Configuration
```javascript
const socialConfig = {
  platform: 'Sprout Social',
  channels: [
    { platform: 'LinkedIn', handle: '@company', audience: 'b2b-professionals' },
    { platform: 'Twitter', handle: '@company', audience: 'industry-community' },
    { platform: 'Instagram', handle: '@company', audience: 'brand-enthusiasts' },
    { platform: 'Facebook', handle: '@company', audience: 'broad-consumers' }
  ],
  publishing: {
    calendar: {
      linkedIn: { frequency: '5x/week', bestTimes: ['Tuesday 10am', 'Wednesday 2pm'] },
      twitter: { frequency: '3x/day', bestTimes: ['8am', '12pm', '5pm'] },
      instagram: { frequency: '4x/week', bestTimes: ['Monday 11am', 'Thursday 7pm'] }
    },
    contentMix: {
      educational: 40,
      promotional: 20,
      engagement: 25,
      userGenerated: 15
    },
    approvalWorkflow: {
      drafters: ['social-team'],
      reviewers: ['marketing-manager'],
      approvers: ['brand-director']
    }
  },
  engagement: {
    responseTime: '<4 hours',
    escalation: ['negative-sentiment', 'customer-complaint', 'crisis-mention'],
    monitoring: '7am-9pm'
  }
};
```

## Process Integration

| Process | Integration Points |
|---------|-------------------|
| social-media-strategy-execution.js | Full workflow |
| editorial-calendar-management.js | Content scheduling |
| content-production-workflow.js | Content distribution |

## Best Practices

1. **Platform-Specific**: Tailor content to each platform
2. **Consistent Presence**: Maintain regular posting cadence
3. **Community Focus**: Prioritize engagement over broadcast
4. **Data-Driven**: Let analytics guide strategy
5. **Rapid Response**: Respond to engagement quickly

## Metrics and KPIs

| Metric | Description | Target |
|--------|-------------|--------|
| Engagement Rate | Interactions per post | Above benchmark |
| Follower Growth | Net new followers | Growing |
| Response Time | Time to first response | <4 hours |
| Share of Voice | Social conversation share | Increasing |

## Related Skills

- SK-010: Social Listening (monitoring)
- SK-011: Content Management (content production)
- SK-017: Marketing Project Management (planning)


---
Source attribution: a5c-ai
Original project: https://github.com/a5c-ai/babysitter
License: MIT
License information: https://opensource.org/license/mit
Original upstream instructions; downloaded from Dave AI.

## Upstream license notice

MIT License

Copyright (c) 2026 Gabriel Moreira

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.



# Dave AI resource metadata

Creator / publisher: a5c-ai
Original project: https://github.com/a5c-ai/babysitter
Attribution basis: Upstream repository explicitly recorded in package mirror path

Fields of work: Marketing
Roles: Brand Strategist, Content Marketer, Growth Marketer, Marketing Analyst, Social Media Manager
Specialties: API
Tools: Hootsuite, Native Platform Apis
Country applicability: Country not specified
Classification basis: Source catalog labels
Instruction SHA-256: f839fb231d36eb9d2a3e526ee5bcfefde28bb8e1511c1e5fe5b30b09b30756f9