---
name: solo-community-outreach
description: Find relevant Reddit, HN, and ProductHunt threads and draft value-first community responses with launch checklist. Use when user says "find communities", "draft outreach", "Reddit promotion", "ProductHunt launch", or "community marketing". Do NOT use for social media posts (use /content-gen) or video scripts (use /video-promo).
license: MIT
metadata:
  author: fortunto2
  version: "1.1.1"
  openclaw:
    emoji: "💬"
allowed-tools: Read, Grep, Glob, Write, WebSearch, WebFetch, AskUserQuestion, mcp__solograph__web_search, mcp__solograph__kb_search, mcp__solograph__project_info
argument-hint: "<project-name or idea>"
---

# /community-outreach

Find relevant community threads (Reddit, Hacker News, ProductHunt) and draft contextual, value-first responses. NOT spam — genuine helpful answers that naturally mention the product.

## MCP Tools (use if available)

- `web_search(query, engines, include_raw_content)` — search Reddit, HN, web
- `kb_search(query)` — find related methodology
- `project_info(name)` — get project details

If MCP tools are not available, use WebSearch/WebFetch as fallback.

## Steps

1. **Parse project** from `$ARGUMENTS`.
   - Read PRD/README to understand: problem, solution, ICP, key features.
   - If empty: ask via AskUserQuestion.

2. **Extract search keywords:**
   - Problem keywords (what users complain about)
   - Solution keywords (what users search for)
   - Category keywords (the market/niche)
   - Competitor names (for "vs" and "alternative" threads)

3. **Search communities** (run searches in parallel):

   ### 3a. Reddit
   For each keyword group, search via MCP `web_search(query)` or WebSearch:
   - `"{problem} reddit"` — pain point threads
   - `"{solution category} recommendations reddit"` — recommendation requests
   - `"{competitor} alternative reddit"` — competitor frustration
   - `"{competitor} vs reddit"` — comparison threads

   For each result, extract: subreddit, title, URL, post date, comment count.
   Filter: prefer threads < 6 months old, > 5 comments (active).

   ### 3b. Hacker News
   Search via `site:news.ycombinator.com`:
   - `"Show HN: {similar product category}"` — similar launches
   - `"Ask HN: {problem domain}"` — questions in the space
   - `"{competitor name} site:news.ycombinator.com"` — competitor mentions

   Extract: title, URL, points, comment count.

   ### 3c. ProductHunt
   Search via `site:producthunt.com`:
   - `"{product category} site:producthunt.com"` — similar launches
   - `"{competitor} site:producthunt.com"` — competitor pages

   Extract: product names, launch dates, upvote counts, taglines.

   ### 3d. Other Communities (optional)
   - `site:indiehackers.com "{problem}"` — Indie Hackers
   - `site:dev.to "{solution category}"` — Dev.to (if technical product)

4. **Forced reasoning — outreach strategy:**
   Before drafting, write out:
   - **Best 5 threads** to engage with (highest relevance + activity)
   - **Tone per community:** Reddit (casual, self-deprecating), HN (technical, data-driven), PH (enthusiastic, builder)
   - **Value-first angle:** What genuine help can we offer BEFORE mentioning the product?
   - **Red lines:** No astroturfing, no fake accounts, always disclose you're the builder

5. **Draft responses** for top 5 threads:

   For each thread:
   ```markdown
   ### Thread: {title}
   **URL:** {url}
   **Subreddit/Community:** {community}
   **Why relevant:** {1 sentence}

   **Draft response:**
   {2-4 paragraph response that:
   - Directly addresses the question/problem
   - Provides genuine value (tips, experience, data)
   - Mentions the product naturally (last paragraph)
   - Includes "disclaimer: I'm the developer" for transparency
   }
   ```

6. **Generate ProductHunt launch checklist:**

   ```markdown
   ## ProductHunt Launch Checklist

   ### Pre-Launch (1 week before)
   - [ ] Hunter identified (or self-hunting)
   - [ ] Tagline ready (< 60 chars): "{tagline}"
   - [ ] Description ready (< 260 chars)
   - [ ] 5+ screenshots/GIF prepared
   - [ ] Maker comment drafted (story + problem + solution)
   - [ ] Launch day scheduled (Tuesday-Thursday, 00:01 PST)

   ### Launch Day
   - [ ] Post live and verified
   - [ ] Maker comment posted immediately
   - [ ] Share in relevant communities (not vote-begging)
   - [ ] Respond to all comments within 1 hour
   - [ ] Share progress on Twitter/LinkedIn

   ### Post-Launch
   - [ ] Thank supporters
   - [ ] Collect feedback from comments
   - [ ] Update product based on feedback
   ```

7. **Write outreach plan** to `docs/outreach-plan.md`:

   ```markdown
   # Community Outreach Plan: {Project Name}

   **Generated:** {YYYY-MM-DD}
   **Product:** {one-line description}
   **ICP:** {target persona}

   ## Target Communities

   | Community | Relevant Threads Found | Priority |
   |-----------|----------------------|----------|
   | r/{subreddit} | N | high/medium/low |
   | Hacker News | N | high/medium/low |
   | ProductHunt | N | high/medium/low |

   ## Top Threads to Engage

   {5 thread drafts from step 5}

   ## ProductHunt Launch Checklist

   {checklist from step 6}

   ## Search Keywords Used
   - {keyword1}: N results
   - {keyword2}: N results

   ---
   *Generated by /community-outreach. Review all drafts before posting.*
   ```

8. **Output summary** — communities found, top 3 threads to engage, PH readiness.

## Critical Rules

1. **Value first, product second** — every response must genuinely help the person
2. **Always disclose** — "I'm the developer" or "disclaimer: I built this"
3. **No vote manipulation** — never ask for upvotes
4. **No astroturfing** — never pretend to be a user
5. **Respect community rules** — check subreddit rules before posting
6. **Quality over quantity** — 5 great responses > 50 generic ones

## Common Issues

### Web search not available
**Cause:** MCP web_search tool not configured or WebSearch not accessible.
**Fix:** Use WebSearch/WebFetch as primary. For better results with engine routing (Reddit, HN), set up [SearXNG](https://github.com/fortunto2/searxng-docker-tavily-adapter) (private, self-hosted, free) and configure solograph MCP.

### No relevant threads found
**Cause:** Niche too small or wrong keywords.
**Fix:** Broaden search terms. Try competitor names, problem descriptions, or adjacent categories.

### Responses sound promotional
**Cause:** Product mention too prominent or lacks genuine value.
**Fix:** Rewrite with value-first approach: 80% helpful answer, 20% product mention. Always include builder disclosure.


---
Source attribution: meghal86
Original project: https://github.com/meghal86/stacksignal/blob/main/.agents/skills/solo-community-outreach/SKILL.md
License: MIT
License information: https://opensource.org/license/mit
Original upstream instructions; downloaded from Dave AI.

## Upstream license notice

MIT License

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.



# Dave AI resource metadata

Creator / publisher: meghal86
Original project: https://github.com/meghal86/stacksignal/blob/main/.agents/skills/solo-community-outreach/SKILL.md
Attribution basis: Source repository record

Fields of work: Marketing, Customer Support
Roles: Community Manager, Content Marketer, Growth Marketer, Influencer Marketer, Product Marketer
Specialties: Specialty not specified
Tools: Hacker News, Producthunt, Reddit
Country applicability: Country not specified
Classification basis: Source catalog labels
Instruction SHA-256: 78f75c8910747bf26b1b33fbc75b28f4b214491f621642760c6d167a3f806127