--- name: strategy-builder version: 1.0.0 description: '[Content] Use when a workflow step or the user asks for marketing strategy: positioning, channels, messaging, campaigns, budget and KPIs.' --- ## Quick Summary **Goal:** Build comprehensive marketing strategy with positioning, channels, messaging, campaigns, budget, and KPIs. **Summary:** - **Main path:** load the market-analysis artifact → define positioning and differentiation → plan channels with budget and ROI → craft messaging → build the campaign roadmap with KPIs → assess risks and mitigations. - **Evidence gate:** base positioning on competitive analysis, label market evidence, cite every factual claim inline `[N]` mapped to a Sources row, and make KPIs specific, measurable, and time-bound. **Workflow:** 1. **Load market analysis** — Read market-analysis output 2. **Define positioning** — Value proposition, differentiation 3. **Plan channels** — Strategy with budget allocation + ROI 4. **Craft messaging** — Tagline, key messages, proof points 5. **Build campaign roadmap** — Phases with timeline and KPIs 6. **Risk assessment** — Marketing risks with mitigation **Key Rules:** - Positioning MUST ATTENTION reference competitive analysis - Every channel: purpose, budget %, expected ROI, priority - KPIs must be specific, measurable, time-bound - Market evidence must be labelled as the exact market-analysis artifact or as unverified inline context; never silently treat the latter as reviewed research - Every factual claim and number ends with an inline `[N]` citation mapped to a Sources row (Title, URL, Author/Org, Date, Tier); reuse the market-analysis Sources rows for market facts. Factual claims rest on 2+ independent sources; a single-source claim is marked unverified and held below 60% confidence. Planning choices you set (budget split, KPI targets) state their basis as labelled assumptions **Be skeptical. Apply critical thinking, sequential thinking. Every claim needs traced proof, confidence percentages (Idea should be more than 80%).** ## Contents - [Quick Summary](#quick-summary) - [Strategy Builder](#strategy-builder) - [Step 1: Load Market Analysis](#step-1-load-market-analysis) - [Step 2: Positioning](#step-2-positioning) - [Step 3: Channel Strategy](#step-3-channel-strategy) - [Step 4: Messaging Framework](#step-4-messaging-framework) - [Step 5: Campaign Roadmap](#step-5-campaign-roadmap) - [Step 6: Risk Assessment](#step-6-risk-assessment) - [Output](#output) - [Closing Reminders](#closing-reminders) # Strategy Builder ## Step 1: Load Market Analysis When invoked by `workflow-research` marketing mode, read the exact parent-provided `MARKET_ANALYSIS_PATH`; never derive a second slug. If that workflow artifact is missing, mark market facts N/A and cap market-evidence confidence at 60% — do not silently substitute inline context. Standalone inline context is allowed only when labelled **Unverified inline market context**. In that mode, do not claim it is the market-analysis artifact, do not introduce uncited market-size figures, mark unsupported market facts N/A, and cap market-evidence confidence at 60%. Extract only what the evidence provenance supports: competitor landscape, target segments, SWOT, and market size. ## Step 2: Positioning Based on competitive analysis: - **Value proposition** — What unique value do we offer? - **Differentiation** — How are we different from competitor X, Y, Z? - **Brand voice** — Tone, personality, communication style ## Step 3: Channel Strategy For each channel: | Channel | Purpose | Budget % | Expected ROI | Priority | | --------- | --------------------------------- | -------- | ------------ | -------- | | {channel} | {awareness/acquisition/retention} | {%} | {X:1} | P0/P1/P2 | Total budget % must equal 100%. ## Step 4: Messaging Framework - **Tagline** — One memorable line - **Key messages** (3-5 pillars) — Core themes - **Proof points** — Evidence supporting each message - **Elevator pitch** — 30-second version ## Step 5: Campaign Roadmap | Phase | Timeline | Objective | Tactics | KPIs | Budget | | ------ | -------- | ----------- | ------- | --------- | ------ | | Launch | M1-M3 | Awareness | {list} | {metrics} | {$} | | Growth | M4-M6 | Acquisition | {list} | {metrics} | {$} | | Scale | M7-M12 | Retention | {list} | {metrics} | {$} | ## Step 6: Risk Assessment | Risk | Likelihood | Impact | Mitigation | | ------ | ---------- | ------ | ---------- | | {risk} | H/M/L | H/M/L | {strategy} | ## Output Write to `docs/knowledge/strategy/marketing/{descriptive-slug}.md` using enforced template from `.claude/templates/marketing-strategy-template.md`. List every cited source in its Sources table with Title, URL, Author/Org, Date and Tier; every `[N]` resolves to a row and every row is cited. --- > **[IMPORTANT]** Use `TaskCreate` to break ALL work into small tasks BEFORE starting. ## Closing Reminders **IMPORTANT MUST ATTENTION Goal:** Build comprehensive marketing strategy with positioning, channels, messaging, campaigns, budget, and KPIs. **IMPORTANT MUST ATTENTION Main steps:** load market analysis → define positioning → plan channels, budget, and ROI → craft messaging → build campaign roadmap and KPIs → assess risks and mitigations. **IMPORTANT MUST ATTENTION** break work into small todo tasks using `TaskCreate` BEFORE starting **IMPORTANT MUST ATTENTION** cite every factual claim and number inline `[N]` mapped to a Sources row (Title, URL, Author/Org, Date, Tier); reuse the market-analysis Sources rows for market facts **IMPORTANT MUST ATTENTION** back factual claims with 2+ independent sources; mark a single-source claim unverified and hold it below 60% confidence **IMPORTANT MUST ATTENTION** add a final review todo task to verify work quality **[TASK-PLANNING]** Before acting, analyze task scope and systematically break it into small todo tasks and sub-tasks using TaskCreate. --- Source attribution: duc01226 Original project: https://github.com/duc01226/EasyPlatform/blob/1b6bdf10470d5b99baf8a6802f674c12c17461e9/.claude/skills/strategy-builder/SKILL.md License: MIT License information: https://opensource.org/license/mit Original upstream instructions; downloaded from Dave AI. ## Upstream license notice MIT License Copyright (c) 2021 Dang Phuoc Duc Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions: The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE. # Dave AI resource metadata Creator / publisher: duc01226 Original project: https://github.com/duc01226/EasyPlatform/blob/1b6bdf10470d5b99baf8a6802f674c12c17461e9/.claude/skills/strategy-builder/SKILL.md Attribution basis: Source repository record Fields of work: Marketing Roles: Brand Strategist, Content Marketer, Growth Marketer, Marketing Analyst, Product Marketer Specialties: API, Word Documents, Frontend, Git, Testing Tools: Market Analysis Country applicability: Country not specified Classification basis: Source catalog labels Instruction SHA-256: 815ffebcf39f7cd4b8b0cb967a1d007ff874e74ed756d5ea1723500d56e99b32