---
name: video-marketing
description: When the user wants to plan video marketing, create video scripts, or optimize for short-form or long-form video. Also use when the user mentions "video marketing," "video script," "short-form video," "long-form video," "TikTok script," "Reels script," "YouTube script," "video hook," or "video content strategy." For on-site video SEO, use video-optimization.
metadata:
  version: 1.0.1
---

# Content: Video Marketing

Guides video marketing strategy and script creation for short-form and long-form content. Short-form commands ~82% of internet traffic with 2.5× more engagement than long-form; 71% of viewers decide within 3 seconds whether to continue. Use this skill when planning video content, writing scripts, or optimizing for platforms.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:
1. **Format**: Short-form (TikTok, Reels, Shorts) vs long-form (YouTube, webinar)
2. **Goal**: Awareness, consideration, conversion, education
3. **Platform**: TikTok, Instagram Reels, YouTube Shorts, YouTube long-form

## Short-Form vs Long-Form

| Format | Length | Use | Platforms |
|--------|--------|-----|-----------|
| **Short-form** | 15–60 sec | Hooks, tips, UGC-style; 90% watch daily | TikTok, Reels, Shorts |
| **Long-form** | 3–15+ min | Deep dives; tutorials; Gen Z discovers via short, engages with long | YouTube |

**Optimal short-form length**: 31–60 seconds for higher completion rates.

## Critical First 3 Seconds

71% of viewers decide within 3 seconds whether to continue. Hook types:

| Hook Type | Example |
|-----------|---------|
| **Story-driven** | "Three months ago, I had zero subscribers..." |
| **Contrarian** | "Everyone says X. Here's why they're wrong." |
| **Question** | "Why do 90% of startups fail at this?" |
| **Result-focused** | "I went from 0 to 10K in 30 days. Here's how." |

## Script Structure (Short-Form)

**Hook (0–3 sec)** → **Problem (3–15 sec)** → **Solution (15–45 sec)** → **CTA (final 5 sec)**

Achieves 70%+ completion for algorithmic boost. Frameworks: Hook-Value-CTA, AIDA, PAS, BAB.

## Platform-Specific Hooks

| Platform | Hook Length | Notes |
|----------|-------------|-------|
| **TikTok** | 2 seconds | High energy; 4,000-char captions for SEO |
| **Instagram Reels** | 3 seconds | Polished aesthetics; penalizes TikTok watermarks |
| **YouTube Shorts** | 3–5 seconds | Searchable titles; keyword-rich descriptions |

## UGC-Style Content

- **Authenticity > polish**: UGC-style generates 50%+ of engagement
- **Trust**: 86% of consumers trust brands publishing UGC more than polished ads

## Long-Form Script Structure

- **Hook** (0–30 sec): Promise; why watch
- **Intro** (30–60 sec): Context; what you'll cover
- **Body**: Sections with clear transitions
- **CTA**: Subscribe; link; next step
- **Outro**: Recap; repeat CTA

## Output Format

- **Format** (short vs long) recommendation
- **Hook** options (2–3 variants)
- **Script** (timestamped if long-form)
- **CTA** placement
- **Platform** optimization notes

## Related Skills

- **tiktok-captions**: TikTok caption, video specs, script
- **tiktok-ads**: TikTok ad creative
- **content-marketing**: Video as content format; repurposing
- **youtube-seo**: YouTube SEO, description, thumbnail (platform skill)
- **video-optimization**: Website video SEO; VideoObject; video sitemap; Google prioritizes YouTube


---
Source attribution: kostja94
Original project: https://github.com/kostja94/marketing-skills/blob/45143a7d6d8f92fc9048aa4f3074a26272bd0d2a/skills/content/video/SKILL.md
License: MIT
License information: https://opensource.org/license/mit
Original upstream instructions; downloaded from Dave AI.

## Upstream license notice

MIT License

Copyright (c) 2025 kostja94

Permission is hereby granted, free of charge, to any person obtaining a copy
of this software and associated documentation files (the "Software"), to deal
in the Software without restriction, including without limitation the rights
to use, copy, modify, merge, publish, distribute, sublicense, and/or sell
copies of the Software, and to permit persons to whom the Software is
furnished to do so, subject to the following conditions:

The above copyright notice and this permission notice shall be included in all
copies or substantial portions of the Software.

THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR
IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY,
FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE
AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER
LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM,
OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE
SOFTWARE.



# Dave AI resource metadata

Creator / publisher: kostja94
Original project: https://github.com/kostja94/marketing-skills/blob/45143a7d6d8f92fc9048aa4f3074a26272bd0d2a/skills/content/video/SKILL.md
Attribution basis: Source repository record

Fields of work: Marketing
Roles: Advertising Specialist, Content Marketer, Growth Marketer, Influencer Marketer, Social Media Manager
Specialties: Word Documents, Frontend, Remotion
Tools: Tool not specified
Country applicability: Country not specified
Classification basis: Source catalog labels
Instruction SHA-256: 8de364ad924303c79803ddfdf58a3dfc98caa3564f1ac279869897cf47b2f66e