--- name: visual-content description: When the user wants to plan, create, or repurpose visual content (images, infographics, social post images) across channels. Also use when the user mentions "content images," "social media images," "infographic," "visual content," "post image," "image specs," "visual repurposing," "content visuals," or "image for social post." For Pinterest, use pinterest-posts. metadata: version: 1.0.1 --- # Content: Visual Content Guides visual content planning and creation across website, social media, email, and other channels. Images are needed not just for websites—social posts, infographics, and repurposed content all require visuals. Visual-first planning in content calendars improves engagement; cross-channel consistency and repurposing maximize ROI. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Scope - **When to use images**: By content type and format - **Specs by context**: Website vs social vs email - **Platform image specs**: X, LinkedIn, Pinterest, Instagram, Facebook, YouTube - **Repurposing**: One visual → multiple formats and channels - **Visual-first planning**: Content calendar with image planning ## Initial Assessment **Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system. Identify: 1. **Context**: Article, social post, infographic, email, landing page 2. **Channels**: Which platforms will use this visual 3. **Repurposing**: Will this visual be adapted for other formats? --- ## 1. When to Use Images | Content Type | Visual Need | Notes | |--------------|-------------|-------| | **Article / Blog** | Hero image, in-article images, screenshots | See **image-optimization** for web (alt, WebP, LCP) | | **Social post** | Single image, carousel, or link preview | Platform-specific specs below | | **Infographic** | Primary format; data visualization | Repurpose to social (cropped), blog (full) | | **Case study** | Customer photo, results chart, logo | Repurpose to LinkedIn carousel, blog | | **Product update** | Screenshot, feature graphic | Changelog, email, social | | **Email** | Header image, inline graphics | Keep lightweight; many clients block images | | **Landing page** | Hero, trust badges, screenshots | See **hero-generator**, **image-optimization** | --- ## 2. Website vs Social vs Email | Context | Priority | Skill | |---------|----------|-------| | **Website** | Alt text, WebP, LCP, responsive, lazy loading | **image-optimization** | | **Social posts** | Platform dimensions, aspect ratio, file size | **Platform skills** (X, LinkedIn, Pinterest, etc.) | | **OG / Twitter Cards** | 1200×630, 1200×675 for link previews | **open-graph**, **twitter-cards** | | **Email** | Inline-friendly; avoid heavy images; alt for blocked | **email-marketing** | --- ## 3. Platform Image Specs (Social) | Platform | Post Image | Stories / Reels | Profile | Notes | |----------|------------|-----------------|---------|-------| | **X (Twitter)** | 1200×675 (16:9), 800×800 | — | 400×400 | See **twitter-x-posts** | | **LinkedIn** | 1200×627, 1200×1200; carousel up to 20 | — | 400×400 | See **linkedin-posts**; vertical preferred on mobile | | **Pinterest** | 1000×1500 (2:3) | — | 165×165 | Alt text ~25% more impressions; see **pinterest-posts** | | **Instagram** | 1080×1350 (4:5), 1080×1080 | 1080×1920 (9:16) | 320×320 | 4:5 outperforms square on feed | | **Facebook** | 1200×630, 1080×1080 | 1080×1920 | 320×320 | | | **YouTube** | Thumbnail 1280×720 | — | 800×800 | | **General**: 1080px width works across most platforms; vertical (4:5, 9:16) outperforms square on mobile-first feeds. Keep critical elements (logo, text) in safe center—platforms may crop. --- ## 4. Visual Repurposing **Principle**: One core visual → multiple crops/formats → multiple channels. | Core Visual | Adaptations | Channels | |-------------|-------------|----------| | **Infographic** | Full (blog), cropped sections (Instagram, LinkedIn carousel), square (X) | Blog, LinkedIn, Instagram, X | | **Case study graphic** | Hero (blog), single slide (LinkedIn), story (Instagram) | Blog, LinkedIn, Instagram | | **Product screenshot** | Hero (landing), post (X, LinkedIn), email header | Website, social, email | | **Quote graphic** | Square (X, LinkedIn), 4:5 (Instagram) | X, LinkedIn, Instagram | **Workflow**: Design at largest needed size; export platform-specific crops. Use consistent colors, fonts, logo placement (see **brand-visual-generator**). --- ## 5. Visual-First Content Planning - **Plan images in content calendar**: Don't add visuals as afterthought; visuals drive engagement - **Batch by theme**: Create visuals for a topic cluster or campaign together for consistency - **Repurposing column**: In calendar, note which core piece becomes which visual format for which channel - **Asset library**: Organize by campaign/theme; tag for reuse --- ## 6. Format-Specific Notes ### Infographics - **Dimensions**: 800–1200px width; height varies by content - **Export**: PNG for web; PDF for download - **Repurpose**: Slice into 3–5 slides for LinkedIn carousel; single stat for X/Instagram ### Social Post Images - **Text overlay**: Keep minimal; many platforms deprecate text-heavy images - **Branding**: Logo in corner; consistent with **brand-visual-generator** - **Alt text**: Add for LinkedIn, Pinterest, X (accessibility + Pinterest SEO); see **image-optimization** for alt best practices ### Article / Blog Images - **Hero**: Often LCP candidate; optimize per **image-optimization** - **In-article**: Support narrative; alt text, captions per **image-optimization** - **Screenshots**: Annotate when helpful; keep file size low --- ## Output Format - **Visual plan** (what images for what content) - **Specs** by context (platform dimensions, format) - **Repurposing** map (one visual → multiple outputs) - **References** to platform skills and image-optimization ## Related Skills ### Content & Strategy - **content-marketing**: Content types, formats, repurposing; visual content is part of content mix - **content-strategy**: SEO topic clusters; article visuals - **copywriting**: Copy pairs with visuals; headlines for image posts ### Platform (Image Specs) - **twitter-x-posts**: X post image specs - **linkedin-posts**: LinkedIn image specs - **pinterest-posts**: Pinterest Pin dimensions, alt text - **reddit-posts**: Reddit image post context ### Website & SEO - **image-optimization**: Web images (alt, captions, WebP, LCP, responsive); central skill for image SEO - **open-graph, twitter-cards**: Link preview images - **hero-generator**: Hero section visuals ### Other - **brand-visual-generator**: Typography, colors, imagery tone; visual consistency - **video-marketing**: Video thumbnails; video as visual format - **video-optimization**: Video SEO; VideoObject; video sitemap; YouTube prioritization --- Source attribution: kostja94 Original project: https://github.com/kostja94/marketing-skills/blob/45143a7d6d8f92fc9048aa4f3074a26272bd0d2a/skills/content/visual-content/SKILL.md License: MIT License information: https://opensource.org/license/mit Original upstream instructions; downloaded from Dave AI. ## Upstream license notice MIT License Copyright (c) 2025 kostja94 Permission is hereby granted, free of charge, to any person obtaining a copy of this software and associated documentation files (the "Software"), to deal in the Software without restriction, including without limitation the rights to use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the Software, and to permit persons to whom the Software is furnished to do so, subject to the following conditions: The above copyright notice and this permission notice shall be included in all copies or substantial portions of the Software. THE SOFTWARE IS PROVIDED "AS IS", WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO THE WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NONINFRINGEMENT. IN NO EVENT SHALL THE AUTHORS OR COPYRIGHT HOLDERS BE LIABLE FOR ANY CLAIM, DAMAGES OR OTHER LIABILITY, WHETHER IN AN ACTION OF CONTRACT, TORT OR OTHERWISE, ARISING FROM, OUT OF OR IN CONNECTION WITH THE SOFTWARE OR THE USE OR OTHER DEALINGS IN THE SOFTWARE. # Dave AI resource metadata Creator / publisher: kostja94 Original project: https://github.com/kostja94/marketing-skills/blob/45143a7d6d8f92fc9048aa4f3074a26272bd0d2a/skills/content/visual-content/SKILL.md Attribution basis: Source repository record Fields of work: Design, Marketing Roles: Brand Strategist, Content Marketer, Graphic Designer, Marketing Analyst, Social Media Manager Specialties: API, Design, Frontend, Mobile, Remotion Tools: Tool not specified Country applicability: Country not specified Classification basis: Source catalog labels Instruction SHA-256: cc5a5ee15a1de33dc0df5f85086fc1b57927c60d5c721f98c67912cea5281d5d