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Search and merchandising for e-commerce: product search relevance tuning, faceted navigation, recommendation engine patterns (collaborative filtering, content-based), A/B testing for layouts, personalization, and SEO for product pages.
--- name: domain-ecommerce-search-merchandising-5b06e42ac232 description: | Search and merchandising for e-commerce: product search relevance tuning, faceted navigation, recommendation engine patterns (collaborative filtering, content-based), A/B testing for layouts, personalization, and SEO for product pages. allowed-tools: Read, Grep, Glob, Bash --- # Search and Merchandising ## When to use - Selecting or tuning a product search engine (Elasticsearch, Algolia, Typesense, Meilisearch) - Implementing or improving search relevance (field boosting, synonyms, function scoring) - Building faceted navigation with dynamic facet counts and URL-preserving filters - Implementing a recommendation engine (collaborative filtering, content-based, or hybrid) - Running A/B tests on search ranking, listing layouts, or recommendation placements - Adding personalization to search results, homepage, or email recommendations - Implementing technical SEO for product pages (schema.org, canonical URLs, hreflang, sitemaps) ## Core principles 1. **Boost by behavior, not just text match** — sales count and view count as function score signals outperform pure BM25 for commerce 2. **Facet counts must stay accurate under multi-select** — post-filter aggregations; users abandon nav when counts are wrong 3. **Cold start kills collaborative filtering** — always have a content-based fallback for new users and new products 4. **Canonical every filter combination** — faceted nav generates thousands of URL permutations; without canonicals, you split ranking signals 5. **Hash user ID for A/B assignment** — session-based assignment causes variant flicker on login; user ID gives consistent experience ## Reference Files - `references/search-facets-recommendations.md` — search engine selection, relevance tuning, autocomplete, facet types and implementation, collaborative/content-based/hybrid recommendation patterns and placement strategy - `references/abtesting-personalization-seo.md` — what to A/B test in search and merchandising, feature flag implementation, personalization pipeline, schema.org markup, technical SEO for product pages--- name: domain-ecommerce-search-merchandising-5b06e42ac232 description: | Search and merchandising for e-commerce: product search relevance tuning, faceted navigation, recommendation engine patterns (collaborative filtering, content-based), A/B testing for layouts, personalization, and SEO for product pages. allowed-tools: Read, Grep, Glob, Bash --- # Search and Merchandising ## When to use - Selecting or tuning a product search engine (Elasticsearch, Algolia, Typesense, Meilisearch) - Implementing or improving search relevance (field boosting, synonyms, function scoring) - Building faceted navigation with dynamic facet counts and URL-preserving filters - Implementing a recommendation engine (collaborative filtering, content-based, or hybrid) - Running A/B tests on search ranking, listing layouts, or recommendation placements - Adding personalization to search results, homepage, or email recommendations - Implementing technical SEO for product pages (schema.org, canonical URLs, hreflang, sitemaps) ## Core principles 1. **Boost by behavior, not just text match** — sales count and view count as function score signals outperform pure BM25 for commerce 2. **Facet counts must stay accurate under multi-select** — post-filter aggregations; users abandon nav when counts are wrong 3. **Cold start kills collaborative filtering** — always have a content-based fallback for new users and new products 4. **Canonical every filter combination** — faceted nav generates thousands of URL permutations; without canonicals, you split ranking signals 5. **Hash user ID for A/B assignment** — session-based assignment causes variant flicker on login; user ID gives consistent experience ## Reference Files - `references/search-facets-recommendations.md` — search engine selection, relevance tuning, autocomplete, facet types and implementation, collaborative/content-based/hybrid recommendation patterns and placement strategy - `references/abtesting-personalization-seo.md` — what to A/B test in search and merchandising, feature flag implementation, personalization pipeline, schema.org markup, technical SEO for product pages
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