When the user wants to understand, reduce, or recover from developer churn. Trigger phrases include "why developers leave," "churn rate," "win-back campaign," "at-risk users," "developer retention," "preventing churn," or "competitor switching."
Installable skillMIT + CC-BY-4.0By jonathimer/devmarketing-skills contributors, via Agentic Awesome SkillsUpdated Oct 26, 2026
INTENDED FORClaude CodeCodexCursorInstall in a listed agent.
instructions.md
---
name: developer-churn
description: When the user wants to understand, reduce, or recover from developer churn. Trigger phrases include "why developers leave," "churn rate," "win-back campaign," "at-risk users," "developer retention," "preventing churn," or "competitor switching."
risk: critical
source: https://github.com/jonathimer/devmarketing-skills/tree/main/skills/developer-churn
source_repo: jonathimer/devmarketing-skills
source_type: community
date_added: 2026-07-01
license: MIT
license_source: https://github.com/jonathimer/devmarketing-skills/blob/main/LICENSE
---
# Developer Churn
## Detailed Guide
Read [the detailed guide](references/detailed-guide.md) before executing this skill. It retains the complete procedure and reference material. Treat its safety, prerequisites, and validation requirements as mandatory. For focused work, load the relevant sections; for end-to-end work, read the guide completely.
## When to Use
Use this skill when the user wants to understand, reduce, or recover from developer churn. Trigger phrases include "why developers leave," "churn rate," "win-back campaign," "at-risk users," "developer retention," "preventing churn," or "competitor switching.".
This skill helps you understand why developers leave, identify at-risk users before they churn, and win back those who've already left. No guilt trips or desperate discounts — just honest understanding and genuine value.
---
## Data and action boundaries
Use only authorized, minimized customer data. Keep identifiers out of reports, honor retention and opt-outs, and do not infer a person's intent from a health score. Draft campaigns locally; sending outreach, enrolling users, offering credits or changing billing needs explicit user authority and actual offer terms. Named vendors are examples, not verified current capabilities.
## Limitations
- Use this skill only when the task clearly matches its upstream source and local project context.
- Verify commands, generated code, dependencies, credentials, and external service behavior before applying changes.
- Do not treat examples as a substitute for environment-specific tests, security review, or user approval for destructive or costly actions.
---
name: developer-churn
description: When the user wants to understand, reduce, or recover from developer churn. Trigger phrases include "why developers leave," "churn rate," "win-back campaign," "at-risk users," "developer retention," "preventing churn," or "competitor switching."
risk: critical
source: https://github.com/jonathimer/devmarketing-skills/tree/main/skills/developer-churn
source_repo: jonathimer/devmarketing-skills
source_type: community
date_added: 2026-07-01
license: MIT
license_source: https://github.com/jonathimer/devmarketing-skills/blob/main/LICENSE
---
# Developer Churn
## Detailed Guide
Read [the detailed guide](references/detailed-guide.md) before executing this skill. It retains the complete procedure and reference material. Treat its safety, prerequisites, and validation requirements as mandatory. For focused work, load the relevant sections; for end-to-end work, read the guide completely.
## When to Use
Use this skill when the user wants to understand, reduce, or recover from developer churn. Trigger phrases include "why developers leave," "churn rate," "win-back campaign," "at-risk users," "developer retention," "preventing churn," or "competitor switching.".
This skill helps you understand why developers leave, identify at-risk users before they churn, and win back those who've already left. No guilt trips or desperate discounts — just honest understanding and genuine value.
---
## Data and action boundaries
Use only authorized, minimized customer data. Keep identifiers out of reports, honor retention and opt-outs, and do not infer a person's intent from a health score. Draft campaigns locally; sending outreach, enrolling users, offering credits or changing billing needs explicit user authority and actual offer terms. Named vendors are examples, not verified current capabilities.
## Limitations
- Use this skill only when the task clearly matches its upstream source and local project context.
- Verify commands, generated code, dependencies, credentials, and external service behavior before applying changes.
- Do not treat examples as a substitute for environment-specific tests, security review, or user approval for destructive or costly actions.
Platform guidance
Imported SKILL.md format for Claude Code, Codex and Cursor. Review the complete instructions and required tools before use. Package integrity checked; individual agent behavior has not been tested.
Uncover the functional, emotional and social jobs a customer hires a product to do: progress state, hiring trigger, alternatives, success criteria, JTBD map. Use when you need to understand why users buy, switch or churn, or to anchor positioning, messaging and onboarding in real jobs.
Hilft bei Anlagenliste Verstehen für Menschen mit Deutsch als Zweitsprache. Erklaert Juristendeutsch, klaert Risiko, Frist und naechste Handlung, und formuliert respektvoll in einfachem oder formalem Deutsch im Juristische Sprache Deutsch Als Zweitsprache.
Hilft bei Behördenpflichten Mitwirkung für Menschen mit Deutsch als Zweitsprache. Erklaert Juristendeutsch, klaert Risiko, Frist und naechste Handlung, und formuliert respektvoll in einfachem oder formalem Deutsch im Juristische Sprache Deutsch Als Zweitsprache.