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Use when defining nurture pacing, triggers, and suppression logic.
--- name: lifecycle-cadence description: Use when defining nurture pacing, triggers, and suppression logic. --- # Lifecycle Cadence Systems Skill ## When to Use - Designing new nurture programs or refreshing existing cadences. - Auditing fatigue, suppression, or timing conflicts across journeys. - Coordinating MAP and CRM routing for multi-channel touches. ## Framework 1. **Lifecycle Stage Alignment** – ensure cadence matches funnel stage (MQL, SAL, SQL, post-sale). 2. **Trigger Definition** – entry signals (form fills, intent spikes, product milestones, campaign responses). 3. **Pacing Rules** – waiting periods, fallback content, stop logic for engagement or conversions. 4. **Suppression & Priority** – handle conflicting journeys, global caps, sales stages, manual pauses. 5. **Monitoring** – alerts for high unsubscribe/bounce, low engagement, or SLA breaches. ## Templates - Cadence planner (stage, delay, channel, CTA, exit criteria). - Suppression matrix (journey priority, conflicts, resolution rules). - Monitoring checklist (metrics, thresholds, escalation owners). ## Tips - Reassess cadences quarterly as product/offers evolve. - Keep a single decision table for suppression rules to avoid MAP drift. - Align with sales/CS to pause nurtures when opps advance or risks arise. ------ name: lifecycle-cadence description: Use when defining nurture pacing, triggers, and suppression logic. --- # Lifecycle Cadence Systems Skill ## When to Use - Designing new nurture programs or refreshing existing cadences. - Auditing fatigue, suppression, or timing conflicts across journeys. - Coordinating MAP and CRM routing for multi-channel touches. ## Framework 1. **Lifecycle Stage Alignment** – ensure cadence matches funnel stage (MQL, SAL, SQL, post-sale). 2. **Trigger Definition** – entry signals (form fills, intent spikes, product milestones, campaign responses). 3. **Pacing Rules** – waiting periods, fallback content, stop logic for engagement or conversions. 4. **Suppression & Priority** – handle conflicting journeys, global caps, sales stages, manual pauses. 5. **Monitoring** – alerts for high unsubscribe/bounce, low engagement, or SLA breaches. ## Templates - Cadence planner (stage, delay, channel, CTA, exit criteria). - Suppression matrix (journey priority, conflicts, resolution rules). - Monitoring checklist (metrics, thresholds, escalation owners). ## Tips - Reassess cadences quarterly as product/offers evolve. - Keep a single decision table for suppression rules to avoid MAP drift. - Align with sales/CS to pause nurtures when opps advance or risks arise. ---
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