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Lifecycle frameworks for driving repeat purchase, loyalty, and subscription
--- name: retention-ltv-playbook description: Lifecycle frameworks for driving repeat purchase, loyalty, and subscription value. --- # Retention & LTV Playbook Skill ## When to Use - Designing lifecycle journeys (onboarding, loyalty, win-back, VIP). - Benchmarking repeat purchase and churn signals by cohort. - Equipping lifecycle teams with proven offers, creative angles, and cadences. ## Framework 1. **Lifecycle Matrix** – cohort segmentation (new, active, lapsing, churned, VIP, subscription) with KPIs. 2. **Offer Library** – incentives mapped to cohort + margin guardrails. 3. **Channel Cadence** – recommended mixes (email, SMS, push, communities, direct mail). 4. **Measurement Stack** – dashboards for repeat rate, LTV, churn, loyalty engagement, coupon reliance. 5. **Testing Roadmap** – prioritized experiments per lifecycle cohort. ## Templates - Journey storyboard (touchpoint, trigger, creative brief, offer, KPI). - Loyalty program tracker (points, tiers, redemption metrics). - Experiment log for retention tests with hypotheses + guardrails. ## Tips - Align offers with merchandising calendar to prevent message fatigue. - Incorporate zero/first-party data capture prompts early in the lifecycle. - Pair with `launch-retention-program` for automated plan creation. ------ name: retention-ltv-playbook description: Lifecycle frameworks for driving repeat purchase, loyalty, and subscription value. --- # Retention & LTV Playbook Skill ## When to Use - Designing lifecycle journeys (onboarding, loyalty, win-back, VIP). - Benchmarking repeat purchase and churn signals by cohort. - Equipping lifecycle teams with proven offers, creative angles, and cadences. ## Framework 1. **Lifecycle Matrix** – cohort segmentation (new, active, lapsing, churned, VIP, subscription) with KPIs. 2. **Offer Library** – incentives mapped to cohort + margin guardrails. 3. **Channel Cadence** – recommended mixes (email, SMS, push, communities, direct mail). 4. **Measurement Stack** – dashboards for repeat rate, LTV, churn, loyalty engagement, coupon reliance. 5. **Testing Roadmap** – prioritized experiments per lifecycle cohort. ## Templates - Journey storyboard (touchpoint, trigger, creative brief, offer, KPI). - Loyalty program tracker (points, tiers, redemption metrics). - Experiment log for retention tests with hypotheses + guardrails. ## Tips - Align offers with merchandising calendar to prevent message fatigue. - Incorporate zero/first-party data capture prompts early in the lifecycle. - Pair with `launch-retention-program` for automated plan creation. ---
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